Case Study: Pure360

Pure360 Consolidates Data On SugarCRM And Converts Leads Faster

Business Issue

Pure360 initially deployed Sugar Community Edition, which had grown organically without any overall planning or consensus about how it should evolve. As Pure360 grew, the company realized it needed more a more advanced solution.


  • Improve process efficiency, workflow, and reporting
  • Deliver more effective lead management
  • Provide greater flexibility for customization

The Solution: Sugar Professional

Pure360 considered several solutions, including Salesforce and Microsoft Dynamics, before choosing Sugar. Since its initial Sugar implemenation, Pure360 has integrated its solution with several company systems including Zendesk, a customer service ticketing software, as well as Facebook and Twitter.

Business Benefits

  • Accelerated lead to customer conversion
  • Increased the number of prospective client meetings by 15 percent
  • Enabled relevant information to be accessed via a single, easily navigable interface