Case Study: ihub Media Group

ihub Media Group Improves Sales Efficiency and Visibility to Grow its Business with Sugar Professional

Business Issue:

ihub Media Group is Asia's leader in Internet Marketing. It is the media sales representative for web publishers such as Facebook, ESPN Digital Media and Disney.com.sg.

Because its services are sold in 5 countries, each with a different currency, ihub was facing challenges with the management of its pricing. It had to maintain a different price list for the same product across its different locations. This resulted in duplication of its product lists, an inefficient sales process and loss of productivity.

Requirements:

ihub's requirements for a CRM solution were focused primarily in the management of sales data that supports opportunities, contracts and purchase orders and the pricing that is included in each customer purchase.

Solution:

ihub chose Sugar Professional over Microsoft CRM and Saleforce.com. Sugar offered a greater ease of use, flexibility and integration with SAP B1.

Benefits:

  • Ease of use had ihub up and running in just a few months.
  • Increased sales productivity and revenue results with customizations that track detailed opportunities and revenue recognition.
  • Improved account management with its automated purchase order management system that converts contracts to purchase orders and tracks high-levels of detail.
  • Able to make informed business decisions on a daily basis with tracking and reporting of crucial data.

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