Case Study: Bright House Networks

Bright House Networks leverages SugarCRM as an open, flexible, and customized customers interaction platform across multiple customer-facing departments.

Problem:

  • Bright House Networks required a CRM solution that was open and flexible enough to be customized into a customer interaction platform with industry-specific functionality.
  • Needed to be flexible enough to be used across multiple customer-facing departments, including sales, billing, service delivery, engineering, and customer service
  • Traditional "black-box/API-based solutions" didn't provide the flexibility that was needed.

Solution:

  • Sugar Enterprise now serves as a customer interaction platform across nearly a dozen different customer-facing departments and is integrated into Bright House's existing IT infrastructure.
  • Lowered total cost of ownership of IT department
  • Improved customer satisfaction

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