Case Study: Bright House Networks
Bright House Networks leverages SugarCRM as an open, flexible, and customized customers interaction platform across multiple customer-facing departments.
- Bright House Networks required a CRM solution that was open and flexible enough to be customized into a customer interaction platform with industry-specific functionality.
- Needed to be flexible enough to be used across multiple customer-facing departments, including sales, billing, service delivery, engineering, and customer service
- Traditional "black-box/API-based solutions" didn't provide the flexibility that was needed.
- Sugar Enterprise now serves as a customer interaction platform across nearly a dozen different customer-facing departments and is integrated into Bright House's existing IT infrastructure.
- Lowered total cost of ownership of IT department
- Improved customer satisfaction