Get a clear view of every deal, know when to reach out, and connect to the systems you already use – from email to ERP.

Checking all the boxes

Full-featured B2B sales

We have all the features you would expect from a CRM leader. Pipeline management, sure. Forecasting, you bet. But where we shine is complex sales for B2B, like managing long-term accounts and discovering hidden opportunities in your data.

All features

Customer experience
0%
0%
Customers willing to recommend
0%
0%
Integration and deployment
0%
0%
Service and support
0%
0%

No-code configurations

Tailored to your business

Define your own sales stages, automate follow-ups, and build personalized dashboards — all with drag-and-drop ease. Get a head start with templates for your industry.

All features

Pre-built integrations

Works with what you already use

Plays nicely with your entire tech stack. Need it talking to your ERP, invoicing system, or proprietary tools? No problem.

Not only do you get a 360° view of each account, SugarCRM analyzes all your data so you can make sense of it and know what to do next.

All features

4,000+
Customers
1M+
Users
120+
Countries
180+
ERP integrations
96%
Customer satisfaction

“With the help of sales intelligence in Sugar, we can see when a customer starts dropping off the radar.”

Marco Contreras, ANZ IT Manager, WaterCo
Sugar Sell Demo Video

44% increase in annual sales.

Creative Foam

+$3.8m in revenue within 2 months.

Essendant

+40% boost in sales efficiency.

FSIoffice

Everything you need to manage accounts, deals, and growth

Account management

Keep all your customer info in one place and easy to act on. Track every conversation, purchase, and task so your reps always know what’s next. Build stronger relationships that grow over time.

Pipeline and forecasting

See where every deal stands and know what’s coming next. Sugar Sell uses built-in analytics and AI to learn from past wins – so your team can forecast with accuracy and confidence.

Sales insights and automation

See what’s driving revenue – and what’s holding it back. Sugar Sell uses AI to analyze your pipeline, surface key opportunities, and trigger workflows that keep deals moving forward.

Work from anywhere

Sugar Sell’s mobile app lets you manage deals, contacts, and tasks on the go – even when you’re offline. With seamless email and calendar integration, your CRM is always in sync with your day.

Flexibility and extensibility

Make SugarCRM your own, with no-code configurations and powerful integrations. Tailor fields and workflows with a few clicks, and connect to your ERP to get sales insights in real time.

Account management

Keep all your customer info in one place and easy to act on. Track every conversation, purchase, and task so your reps always know what’s next. Build stronger relationships that grow over time.

Pipeline and forecasting

See where every deal stands and know what’s coming next. Sugar Sell uses built-in analytics and AI to learn from past wins – so your team can forecast with accuracy and confidence.

Sales insights and automation

See what’s driving revenue – and what’s holding it back. Sugar Sell uses AI to analyze your pipeline, surface key opportunities, and trigger workflows that keep deals moving forward.

Work from anywhere

Sugar Sell’s mobile app lets you manage deals, contacts, and tasks on the go – even when you’re offline. With seamless email and calendar integration, your CRM is always in sync with your day.

Flexibility and extensibility

Make SugarCRM your own, with no-code configurations and powerful integrations. Tailor fields and workflows with a few clicks, and connect to your ERP to get sales insights in real time.

Get a no jargon demo tailored specifically to your industry and business needs – when it’s convenient for you.

I have questions…

How long have you been around? Can we trust you?

We’ve been around since 2004 and support thousands of companies worldwide. SugarCRM is trusted by teams in over 120 countries.

How easy is it to roll out and start using?

Sugar Sell is designed to get up and running fast – with no-code configurations and expert onboarding to guide you every step of the way.

Does it work with our existing tools and systems?

Yes. SugarCRM connects easily with your email, calendar, ERP, and other systems – plus we offer open APIs and prebuilt integrations.

What kind of support and training do you offer?

You get flexible support options, in-depth training through SugarU, and access to a community of users and experts.

Who is Sugar Sell actually built for?

Sugar Sell is built for B2B sales teams that manage complex deals, long sales cycles, and customer relationships that don’t end after the first sale.

What kind of results can we expect?

Customers often see more pipeline, higher win rates, and stronger account growth. Your sales team will spend less time on admin and more time selling – with better visibility into what’s working and where to focus next.

ANALYST REPORT

MarketScape: B2B CRMs for Manufacturing

Download
SugarCRM in actionvideo
SugarCRM vs Salesforce Full comparison

Features

Account management
360-degree customer view

See all interactions, purchases, and details in one place.

Purchase history tracking

Know exactly what each customer has bought and when.

Task and activity tracking

Keep reps on top of follow-ups, meetings, and next steps.

Automated renewals

Get alerts and workflows for upcoming contract deadlines.

Lead and contact management

Organize and nurture relationships from first touch to loyal customer.

Pipeline and forecasting
Visual pipeline dashboard

See where every deal stands and what’s moving.

Forecasting powered by AI

Predict revenue based on deal history and patterns.

Quota tracking

Monitor team and individual progress against targets.

Closed-won predictions

Identify which deals are most likely to close.

Time-aware pipeline trends

Compare current performance with past periods.

Sales insights and automation
Next best action recommendations

Get suggestions on how to move deals forward.

Cross-sell and upsell alerts

Spot hidden revenue opportunities in your customer base.

Churn risk detection

Use AI to identify accounts that may be slipping away.

Smart guides and workflows

Standardize your best practices with guided selling.

Interactive dashboards

Visualize performance, activities, and trends in real time.

Work from anywhere
Full-featured mobile app

Access everything you need from anywhere – even offline.

Email and calendar integration

Work from Gmail or Outlook with CRM data at your fingertips.

Meeting and task sync

Keep your schedule connected across tools.

Geo mapping

Plan visits and view nearby accounts on a map.

Customizable mobile views

Adapt the mobile experience to match how your team sells.

Flexibility and extensibility
No-code configurations

Tailor fields, layouts, and workflows without a developer.

ERP and back-office integration

Get real-time access to business data to support sales and service teams.

Open APIs

Integrate with your current tech stack using REST or SOAP.

Third-party add-ons

Expand capabilities with plug-ins from the SugarOutfitters marketplace.

Multi-entity support

Manage multiple brands, countries, or business units in one system.

Click to close video

See SugarCRM in action (2 min.)

A quick overview of SugarCRM and how it can help you retain and expand your business.

Watch demo