Checking all the boxes
Full-featured B2B sales
We have all the features you would expect from a CRM leader. Pipeline management, sure. Forecasting, you bet. But where we shine is complex sales for B2B, like managing long-term accounts and discovering hidden opportunities in your data.

No-code configurations
Tailored to your business
Define your own sales stages, automate follow-ups, and build personalized dashboards — all with drag-and-drop ease. Get a head start with templates for your industry.

Pre-built integrations
Works with what you already use
Plays nicely with your entire tech stack. Need it talking to your ERP, invoicing system, or proprietary tools? No problem.
Not only do you get a 360° view of each account, SugarCRM analyzes all your data so you can make sense of it and know what to do next.

Why more teams are switching to SugarCRM
There’s a better way to run B2B sales – with a CRM for your industry, not a CRM for everyone. Here’s what some of our customers have to say.
“With the help of sales intelligence in Sugar, we can see when a customer starts dropping off the radar.”

44% increase in annual sales.
Creative Foam
+$3.8m in revenue within 2 months.
Essendant
+40% boost in sales efficiency.
FSIoffice
Everything you need to manage accounts, deals, and growth
Keep all your customer info in one place and easy to act on. Track every conversation, purchase, and task so your reps always know what’s next. Build stronger relationships that grow over time.
See where every deal stands and know what’s coming next. Sugar Sell uses built-in analytics and AI to learn from past wins – so your team can forecast with accuracy and confidence.
See what’s driving revenue – and what’s holding it back. Sugar Sell uses AI to analyze your pipeline, surface key opportunities, and trigger workflows that keep deals moving forward.
Sugar Sell’s mobile app lets you manage deals, contacts, and tasks on the go – even when you’re offline. With seamless email and calendar integration, your CRM is always in sync with your day.
Make SugarCRM your own, with no-code configurations and powerful integrations. Tailor fields and workflows with a few clicks, and connect to your ERP to get sales insights in real time.
Keep all your customer info in one place and easy to act on. Track every conversation, purchase, and task so your reps always know what’s next. Build stronger relationships that grow over time.

See where every deal stands and know what’s coming next. Sugar Sell uses built-in analytics and AI to learn from past wins – so your team can forecast with accuracy and confidence.

See what’s driving revenue – and what’s holding it back. Sugar Sell uses AI to analyze your pipeline, surface key opportunities, and trigger workflows that keep deals moving forward.

Sugar Sell’s mobile app lets you manage deals, contacts, and tasks on the go – even when you’re offline. With seamless email and calendar integration, your CRM is always in sync with your day.

Make SugarCRM your own, with no-code configurations and powerful integrations. Tailor fields and workflows with a few clicks, and connect to your ERP to get sales insights in real time.


Get a no jargon demo tailored specifically to your industry and business needs – when it’s convenient for you.
I have questions…
We’ve been around since 2004 and support thousands of companies worldwide. SugarCRM is trusted by teams in over 120 countries.
Sugar Sell is designed to get up and running fast – with no-code configurations and expert onboarding to guide you every step of the way.
Yes. SugarCRM connects easily with your email, calendar, ERP, and other systems – plus we offer open APIs and prebuilt integrations.
You get flexible support options, in-depth training through SugarU, and access to a community of users and experts.
Sugar Sell is built for B2B sales teams that manage complex deals, long sales cycles, and customer relationships that don’t end after the first sale.
Customers often see more pipeline, higher win rates, and stronger account growth. Your sales team will spend less time on admin and more time selling – with better visibility into what’s working and where to focus next.
Features
See all interactions, purchases, and details in one place.
Know exactly what each customer has bought and when.
Keep reps on top of follow-ups, meetings, and next steps.
Get alerts and workflows for upcoming contract deadlines.
Organize and nurture relationships from first touch to loyal customer.
See where every deal stands and what’s moving.
Predict revenue based on deal history and patterns.
Monitor team and individual progress against targets.
Identify which deals are most likely to close.
Compare current performance with past periods.
Get suggestions on how to move deals forward.
Spot hidden revenue opportunities in your customer base.
Use AI to identify accounts that may be slipping away.
Standardize your best practices with guided selling.
Visualize performance, activities, and trends in real time.
Access everything you need from anywhere – even offline.
Work from Gmail or Outlook with CRM data at your fingertips.
Keep your schedule connected across tools.
Plan visits and view nearby accounts on a map.
Adapt the mobile experience to match how your team sells.
Tailor fields, layouts, and workflows without a developer.
Get real-time access to business data to support sales and service teams.
Integrate with your current tech stack using REST or SOAP.
Expand capabilities with plug-ins from the SugarOutfitters marketplace.
Manage multiple brands, countries, or business units in one system.