Key Features of the Sugar Platform

Robust Cloud Infrastructure

Provides scalability, global reach, and tight security combined with the ability to manage and extend the platform using commonly-available skills.

AI-Powered Predictions

Enables highly accurate, data-backed predictions about customers and the business.

Comprehensive Configuration and APIs

Supports deep functional access and multi-level customization from light configuration to embedding CRM into custom applications.


Captures a complete historical record of every change event in the customer journey for improved situational awareness.

Discover the CRM Solution Suite​

Feed the funnel and build the right pipeline when you choose the marketing automation platform built for marketing mavericks. Create campaigns, engage one-to-one at scale, predict needs, and understand what is working. With Market, you can let the platform do the work. ​

Learn More

Accelerate your sales cycle and increase your win rate when you choose the sales force automation platform built for modern sales warriors. Focus on the right prospects, manage pipeline, engage customers, and close deals. With Sell, you can let the platform do the work. ​

Learn More

Create better customer experiences, retain customers, and drive growth when you choose the customer service platform built for customer service heroes. Engage customers on their terms, empower employees, deliver on promises, and hear customer voices. With Serve, you can let the platform do the work.​

Learn More

Gain maximum flexibility in customization and complete control over the technology stack with Enterprise. Organizations that require an on-premise CRM solution can rely on Sugar to let the platform do the work. ​

Learn More

Do More with Sugar Add-Ons

Connect your favorite tools and find new Add-Ons. Let the platform do the work.

See All Add-ons
Quickbooks logo

Supercharge Your Platform

Automate Anything​

Run your campaigns to attract, nurture and qualify leads on autopilot; optimize your lead qualification process & outcome as well as handover to sales.

View CRM Integrations

Accelerate Everything​

Reduce friction with a single tool for all your marketing campaign needs: from emails, to nurture campaigns, to landing pages, forms, and more.

Watch Demo

Anticipate What’s Next​​

Accurately predict leads’ likelihood of converting to revenue and flag prospects to prioritize without manually building and managing lead score models.​

Learn more