Best Practices to Align Your Sales and Marketing Teams

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When sales and marketing teams work well together, your business prospers and grows. Unfortunately, sales reps and marketers are often at odds, leading to miscommunication, missing data, and lost opportunities.

We would like to show you how to seamlessly align your sales and marketing teams using CRM and marketing automation technologies.

Join us and learn the following:

  • The 3 most common challenges
  • Best practices to align sales and marketing
  • The combined power of Marketing Automation and CRM

Speaker Details

Christian Wettre

GM for Sugar Sell and Sugar Market

A seasoned business leader passionate about providing tools for sales and marketing teams who has led marketing, sales, development, and service teams to deliver tangible results for our customers.

Scott Addington

VP of EMEA Marketing

A B2B marketing leader and strategic thinker with an exceptional drive for results. Specialising in meeting and exceeding pipeline and lead generation targets for complex, large value enterprise software sales.

Charlynne Elezi

Customer Marketing Director for EMEA

Your moderator for this session, with a firm love of all things marketing and over a decade of channel marketing experience.

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