Harnessing Accurate Sales Forecasts for Profitability and Competitive Edge

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In the ever-evolving manufacturing landscape, where innovation, efficiency, and adaptability are paramount, accurate sales forecasting has emerged as a crucial factor for success.

In this webinar, based on an extensive industry survey and expert analysis, SugarCRM and The Manufacturer examine the pivotal role of accurate sales forecasting in manufacturing. It addresses the challenges manufacturers face, including market demand fluctuations, economic conditions, and shifting customer behaviors, and how these factors impact sales forecasting accuracy.

Webinar highlights include:

  • Why just 10% of manufacturers are ‘very confident’ when it comes to forecasting sales
  • How intent data with forecasting is changing the game
  • Why your sales staff now need to be customer advisors as well
  • Which technologies organizations are using to help them get a competitive edge in forecasting

Speaker Details

Alex McCracken

Marketing Consultant, The Manufacturer

Alex helps maintain our community engagement through relevant messaging. His 30 years’ experience of deploying demand-generation campaigns into the manufacturing sector brings insight to help The Manufacturer create deeper engagement through multi-touchpoint strategies.

Paul Farrell

Chief Product Officer, SugarCRM

Paul, a senior executive with 25+ years of experience, led product strategy and development as EVP at Epicor Software Corporation, a major player in enterprise software for various industries globally. Under his leadership, Epicor, serving over 20,000 customers in 150 countries, has been consistently lauded by industry analysts, including repeated recognition in the ERP Gartner Magic Quadrant.

Tom St. John

Multimedia Editor, The Manufacturer

Tom is the Multimedia Editor at The Manufacturer (part of Nineteen Group). His professional background is in broadcast journalism, TV, and radio. In addition to writing for The Manufacturer Magazine, he leads all video content and presents on The Manufacturer Podcast. Tom has thoroughly enjoyed immersing himself in the stories that our manufacturing and vendor communities have to tell and views sessions like these as a valuable extension of that.

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