How SugarCRM compares

Users rating their customer experience

Source: SoftwareReviews See full report

Sugar Sell in action(1 min)

"It has a best-in-class mobile app with real-time access to customer data. It is a great system to manage leads and conversions so we can map our topline goal of growing revenue."
Jason M. VP Sales, Materion

Beyond the features

Top reasons companies chose us

Evaluating CRMs is hard work. After all the boxes have been checked, what is it that make companies pick SugarCRM over other major players? We asked 632 of our customers, and here’s what they said:

Flexibility (38%)

Drag-and-drop customization and prebuilt integrations.

Advanced workflows beyond HubSpot and easier than Salesforce.

Watch how this sales manager keeps track with Sugar, her "one source of truth."
Total cost (31%)

Lower total cost of ownership compared to Salesforce and HubSpot.
Customer care (26%)

Dedicated CRM experts.
200+ partner network.
Industry focus (19%)

Tailor-made sales solutions for major B2B industries.

Watch how this sales manager keeps track with Sugar, her "one source of truth."

What is SugarCRM?

SugarCRM unifies data and makes it actionable with AI-powered tools for marketing, sales and service teams. This makes it easy to optimize the entire customer life-cycle, from building pipeline to creating a best-in-class customer experience.

That’s why we weren’t surprised when a SoftwareReviews survey of 1,000 CRM users ranked us #1 for innovation.

One unified platform for the entire customer life-cycle.

Sell smarter

Boost sales performance with an intelligent CRM

SugarCRM automatically brings together customer data from all sources, uses AI to summarize it and put it in context, then recommends clear next steps for your sales teams.

1. Focus on top leads

Automatically score leads to prioritize high-value prospects.
2. Engage with insight

Centralize data for personalized communication and outreach.
3. Close deals faster

Get recommended actions to speed up the sales process.

Quick time to value

Unlock growth with a CRM that easily scales

Growing up should be an adventure, not a struggle. Our agile CRM adapts as you scale, with workflows and features you can easily customize when you need to.

Lower total costs

32% lower total cost of ownership than Salesforce.
Agile and innovative

Sugar ranks higher for continuous improvement and innovation.
Industry solutions

Unique workflows for B2B companies in specific industries.

Unify all your data

Seamless integrations and custom workflows

Integrations: SugarCRM integrates with modern and legacy systems, including almost every ERP.
Customization: Use no-code/low-code configurations to quickly get the workflows you need.
Migration: Switch to SugarCRM using our fully supported and secure migration process.

Get a custom demo

Busy schedule? No problem. Book a convenient time with one of our SugarCRM experts for a custom demo tailored specifically to your industry and business needs.

GET A CUSTOM DEMO

Don’t just take our word for it…

"It has a best-in-class mobile app with real-time access to customer data. It is a great system to manage leads and conversions so we can map our topline goal of growing revenue."
Jason M., Vice President of Sales, Materion

"That's one of the things I really like about Sugar — it's really easy to pull up relevant information. It’s not something that takes up your whole day. Information is fed to them in little, bite-sized pieces."
Beth F., EVP, FSIoffice

"Our leads process used to be challenging but has been greatly improved with the use of Sugar. The system is easy for our sales reps to use and update from mobile devices."
Laron W., Sales Manager, Neenah

"The workflows have made us capable of managing a high amount of leads simultaneously, without losing track of a single customer. Without Sugar, the whole business would be down."
Mark H., CEO, Credaris