SugarCRM Strengthens Commitment to Full Local Data Residency for Australia with New Cloud Protections

SYDNEY, AUSTRALIA – September 21, 2021SugarCRM today announced full data residency in Australia, ensuring that customer data is stored locally in the country as more of its products and services are offered to Australian customers. SugarCRM becomes one of few providers to ensure all Australian customers’ CRM and marketing automation data is now stored securely and locally onshore.

“Sugar’s customers in Australia continue to receive assurance that their data is not being held in a foreign country, as is the case with some of the larger incumbent CRM providers operating in Australia,” said Mr. Jason du Preez, senior vice president APAC, SugarCRM.

“Sugar has been hosting customer data in Australia since its inception locally. With the introduction of some of our award-winning solutions such as Sugar Market and SugarPredict to customers in Australia, it is important that all of the data, in addition to Sugar Sell and the rest of SugarCRM’s solutions continue to be retained in-country.”

Built on Amazon Web Services, SugarCloud leverages the latest and most secure industry adopted encryption algorithms available. SugarCloud provides LDAP (Lightweight Directory Access Protocol), SAML (Security Assertion Markup Language), and OIDC (OpenID Connect) support for single sign-on for both mobile and web as another option for centralised management of passwords and MFA (Multi-Factor Authentication).

The SugarCloud SSO solution integrates with any third-party Identity Management Services to support federated sign-on, and other client required access control mechanisms. It also maintains an active data retention policy and retains or deletes all data in accordance with applicable laws and compliance requirements.

“Giving customers the transparency and control over their data is SugarCRM’s top priority. Customers can choose the region they want to contain their data, and the data stays within that region,” stresses Mr. du Preez.

SugarCloud uses Amazon Web Services across the globe and is SOC (System and Organisation Control) 2 Type 2-compliant, giving customers peace of mind on data security.

As SugarCRM continues to enhance its investment in Australia, it sees significant growth in the demand for its solution with the company on track to achieve 50% growth in 2021. By adding new solutions offering local hosting in Australia, SugarCRM further enhances the value for strategic partnerships in the region.

“SugarCRM has experienced significant growth in the Australia/New Zealand region in the last 18 months. As part of continuing this growth trajectory, we are expanding our partner ecosystem by doubling the number of partners that we have now. SugarCRM is actively recruiting partners who specialise in customer service, call centres, sales and marketing automation platforms and agency solutions,” explains Mr. du Preez.

SugarCRM offers an AI-driven CRM platform that does the work for marketing, sales and service teams, helping businesses reach new levels of performance and predictability, and deliver a high-definition customer experience. SugarCRM’s solution differentiates from the traditional systems with its ability to simplify user experience and is a unique challenger in the ANZ market.

SugarCRM offers local data residency across the world including Australia, Singapore, United States, Canada, United Kingdom and Germany. For more information on SugarCloud geography and data residency, please visit SugarCloud Security Overview.


About SugarCRM

SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in Silicon Valley, Sugar is backed by Accel-KKR. For more information about SugarCRM, visit:

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