SugarCRM Pricing and Packaging

Accelerate your sales cycle and increase your win rate.

Essentials

19 (USD) 26 (AUD)

Per User Per Month, Billed Annually
3 User Minimum, 9 User Maximum

Standalone sales force automation for growing teams of 3-9 with basic support and ease of upgrade.

What’s included:

Account & contact management
Lead & opportunity management
Quote Management
Activity management
Intelligent Account Management
Reporting & analytics
Collaboration & teamwork
Basic support

What’s included:

Account & contact management
Lead & opportunity management
Quote Management
Activity management
Intelligent Account Management
Reporting & analytics
Collaboration & teamwork
Basic support

Standard

59 (USD) 82 (AUD)

Per User Per Month, Billed Annually
10 User Minimum

Starter salesforce automation including online support. Optional Mail and Calendar integration.

everything in essentials plus:

Pipeline management
Forecasting
Pipeline analytics
Mobility
Omni-channel communications
Business Process Management
Extensibility
Connector for Sharepoint, Google, Dropbox, & Docusign
Support for custom fields
*Mail & calendar integration

everything in essentials plus:

Pipeline management
Forecasting
Pipeline analytics
Mobility
Omni-channel communications
Business Process Management
Extensibility
Connector for Sharepoint, Google, Dropbox, & Docusign
Support for custom fields
*Mail & calendar integration

Premier

135 (USD) 189 (AUD)

Per User Per Month, Billed Annually
10 User Minimum

Comprehensive sales force automation, including sales intelligence, advanced forecasting & analytics, productivity tools, and enhanced support.

Everything in Advanced, plus:

Geo mapping
Enhanced forecasting
2x file managed storage
2x data managed storage
Enhanced support
News feeds
Smart guides
Linkedin connector

Everything in Advanced, plus:

Geo mapping
Enhanced forecasting
2x file managed storage
2x data managed storage
Enhanced support
News feeds
Smart guides
Linkedin connector

SugarCRM Pricing and Packaging

Feed the funnel and align with sales to build the right pipeline.

Market

1,000 (USD) 1,400 (AUD)

STARTING

Per Month for 10k contacts, Billed Annually
Additional Contacts Starting $150/month, Unlimited Users

Engage customers on their terms, empower employees with real-time insights, deliver on promises with operational excellence, and listen to the voice of your customers. 

What’s included:

Landing Pages & Lead Forms
Nurture Campaigns
Webinars & Events
Dynamic Email Content
Buyer’s Journey Tracking
Social Media Integration
AI Predictive Lead Scoring
Reporting & ROI Tracking
CRM Integration
GDPR Ready

What’s included:

Landing Pages & Lead Forms
Nurture Campaigns
Webinars & Events
Dynamic Email Content
Buyer’s Journey Tracking
Social Media Integration
AI Predictive Lead Scoring
Reporting & ROI Tracking
CRM Integration
GDPR Ready

Managed Services

Advisor

375 (USD) 525 (AUD)

Per Month, Billed Annually
20 hours/year​ Maximum Service

Self Service Features and Functions

What’s included:

Technical Set Up
Guided Sugar University
Use Case Consult
CRM Integration consult
Web integration consult 
Marketing analytics/marketing automation consult 
Access to information about new features
Guidance, advice and support
One Certification Voucher

What’s included:

Technical Set Up
Guided Sugar University
Use Case Consult
CRM Integration consult
Web integration consult 
Marketing analytics/marketing automation consult 
Access to information about new features
Guidance, advice and support
One Certification Voucher

Partnership

625 (USD) 875 (AUD)

Per Month, Billed Annually
40 hours/year​ Maximum Service

Results and Best Practices

Everything in “Advisor” level plus:

CRM And Web Integration
Success Plans
Advice on building new or updating existing nurtures
Monitoring existing lead campaign structures
Quarterly results review

Everything in “Advisor” level plus:

CRM And Web Integration
Success Plans
Advice on building new or updating existing nurtures
Monitoring existing lead campaign structures
Quarterly results review

Strategic

1210 (USD) 1700 (AUD)

Per Month, Billed Annually
Hours of service TBD based on your needs ​

Full Adoptions at Scale 

Everything in “Partnership” level plus: ​

1-1 coaching
Web/Platform Integration audit(s)
Monthly KPI audit
Access to documentation templates
Creation of one marketing use case (e.g., nurture track, campaign, etc.)
Ongoing report creation,  assistance and support 

Everything in “Partnership” level plus: ​

1-1 coaching
Web/Platform Integration audit(s)
Monthly KPI audit
Access to documentation templates
Creation of one marketing use case (e.g., nurture track, campaign, etc.)
Ongoing report creation,  assistance and support 

SugarCRM Pricing and Packaging

Create better customer experiences in moments that matter.

Serve

80 (USD) 112 (AUD)

Per User Per Month, Billed Annually

Engage customers on their terms, empower employees with real-time insights, deliver on promises with operational excellence, and listen to the voice of your customers.

What’s included:

Case Management
Omnichannel Engagement
Service Agent Workplace
Self-Service
SLA Management
Sugar Automate
Sentiment Analysis
Reports and Dashboards

What’s included:

Case Management
Omnichannel Engagement
Service Agent Workplace
Self-Service
SLA Management
Sugar Automate
Sentiment Analysis
Reports and Dashboards

SugarCRM Pricing and Packaging

Tailor CRM best practices to your unique business requirements and increase your win rates.

Enterprise

85 (USD) 119 (AUD)

Per User Per Month, Billed Annually

Enterprise sales force and customer service automation with maximum control and customizability.

What’s included:

Account & contact management 
Lead & opportunity management 
Business Process Management
Activity management 
Reporting & analytics 
Pipeline management & analytics 
Forecasting 
Mobility 
Standard support 
3rd-party integrations
Service Agent Console 

What’s included:

Account & contact management 
Lead & opportunity management 
Business Process Management
Activity management 
Reporting & analytics 
Pipeline management & analytics 
Forecasting 
Mobility 
Standard support 
3rd-party integrations
Service Agent Console 

Enterprise+

120 (USD) 200 (AUD)

Per User Per Month, Billed Annually

Comprehensive sales force automation & customer service capabilities onsite, on your terms, including additional productivity features.

Everything in Enterprise, plus:

Guided selling 
Geo mapping 
Data enrichment & news feed 
Mail & Calendar Integration 
Enhanced support

Everything in Enterprise, plus:

Guided selling 
Geo mapping 
Data enrichment & news feed 
Mail & Calendar Integration 
Enhanced support

Operate Within a Single Ecosystem

Let marketing, sales & service teams finally work together

Deliver sales the right leads, at the right time with Sugar Market, the all-in-one marketing automation software built to work for the marketing mavericks.​

Learn More

Take the guesswork out of your CRM with features that drive sales success such as robust forecasting, 360-degree customer views, and built-in AI. When the platform does the work, everyone wins.

Learn More

Streamline customer service and provide a differentiated, positive experience at every touch point with Sugar Serve, the customer support software for the customer service heroes.​

Learn More

Trusted by

Our Customers Get Results

“We live in Sugar. So I’m in there every single day, all the management team are. It’s our one source of truth. We get all our figures, all our forecasts, all our reports… We monitor all our reps’ KPIs in there.”

Alice Blade
Sales Operations & Renewals Manager

Sugar FAQs

While SugarCRM, Salesforce and HubSpot can deliver similar functionality and results, one of the main differences with SugarCRM is how easy it is to achieve those results and what it costs you.

You can customize SugarCRM to your specific business needs with no coding or minimal coding, while Salesforce often requires significant coding and developer expertise. HubSpot provides customization options primarily focused on ease of use, but without the same depth and flexibility as SugarCRM.

In a nutshell? We offer great performance and extensive customization at a lower total cost of ownership. Request a quote here.

When SoftwareReviews surveyed more than 1,000 CRM users about how they felt about their CRM provider, SugarCRM stood out in a few key areas. Compared to Salesforce and HubSpot, SugarCRM was found to be more efficient and effective in terms of service, more generous and altruistic with contracts, and over delivered instead of over promised – while achieving similar scores for product performance, productivity and reliability.

SugarCRM is not only designed to meet your sales, service and marketing automation needs, we’re dedicated to making sure you succeed.

SugarCRM integrates with a wide range of systems and tools, both natively as connectors and through third-party add-ons in our marketplace. Our solutions integrate seamlessly with new and legacy technology to remove data siloes and merge front-and back-office systems, such as ERP systems. This allows you to surface insights that help you grow revenue faster. In addition, SugarCRM supports REST APIs and SOAP APIs to help you integrate with any existing tool or system.

SugarCRM is a good fit for mid- to large-size organizations that need sales, revenue intelligence marketing and service automation that matches their specific workflows. We are particularly strong for companies that have sophisticated account management requirements – those companies that rely on repeat sales from their existing customer base. We provide industry-specific solutions for manufacturing, wholesale distribution, software and high tech, business services, financial services, and many more. If your business relies on an ERP system, our CRM can integrate with it and deliver AI insights that help you stay competitive, like finding out which customers haven’t purchased recently, or who is buying one product but not another. Request a demo.

We don’t want to sell you features you don’t need. Instead of trying to calculate the costs of our CRM on your own, get in touch with us and we’ll put together a package based on your requirements. Let us know the size of your company, the number of licenses you might need, the products you’re interested in, and the length of the contract you would like to commit to, and we’ll put together an offer just for you. Contact sales to get started.

Sugar offers a wide range of support options, from online-only to full 24/7 global response, depending on the Sugar solution you choose and your business needs. We offer comprehensive migration, onboarding and adoption programs to maximize your investment, as well as professional services and one-time support for strategic projects. Our team will work with you to find a services solution that fits your timeline and budget. Work with us directly or choose one of our trusted partners. Learn more by contacting our sales team.

Yes, SugarCRM is highly customizable, without requiring extensive coding, making it a more affordable option compared to other CRMs. Whether you require specific features, workflows, or integrations, our platform offers extensive no-code configuration capabilities, both directly in the platform or through professional service engagements. Many configuration options are available to you free of charge. Tell us about your requirements, and we’ll show you a demo based on your needs.

The implementation timeline varies depending on the complexity of your project, spanning from a couple of weeks to a few months. Typically, we see deployment times that are significantly faster than Salesforce, which can require extensive coding and technical support. In addition, unlike other CRMs, you have the option to work directly with the Sugar team or implement through a partner.

When it comes to CRM costs, Nucleus Research found that compared to Salesforce, SugarCRM users can lower their total cost of ownership by up to 32%, while using similar functionality. But the real benefit to your business comes through increased revenue through streamlined sales and enhanced insights. Manufacturer Tetley Harris increased their pipeline 1100% with SugarCRM, while Creative Foam exceeded its annual sales goal by 44% after implementing our CRM. See the results of other companies in our case studies.

Sugar provides AI features for predictive, generative and sentiment analysis. Features include content creation, summarization, meeting sentiment analysis and predictive lead scoring, with additional features coming out every quarter. Learn how SugarCRM’s AI features can help you boost productivity and surface key business insights.

Sugar partners with AWS for storage and hosting across several globally distributed locations. We use robust security measures to protect your data, including data encryption in transit and at rest, regular security audits, compliance with industry standards like ISO 27001 and SOC2 Type 2, GDPR and customization options to meet specific industry regulation requirements. Data that is hosted in an AWS region never leaves that region. Learn more about SugarCRM’s security.