SugarCRM’s Sales Automation Platform Named ‘Best New Product of the Year’ in the 2024 American Business Awards

Sugar Sell Earns a Grand Stevie Award for its AI-Driven Sales Automation Platform that Automates Anything, Accelerates Everything, and Anticipates What’s Next 

SAN FRANCISCO – May 8, 2024 – SugarCRM today announced its powerful AI-driven sales automation solution, Sugar Sell, has been named “Best New Product of the Year” in this year’s Stevie American Business Awards. 

The Stevie American Business Awards recognize top achievements in every facet of business.  

The newest version of Sugar’s flagship sales automation solution, Sugar Sell, impressed the judges as the highest-rated new product of the year, securing a prestigious Grand Stevie® award. Sugar is distinguished for excellence as one of only five organizations to receive “best in show” honors selected from thousands of award entries submitted. Nominees cannot apply directly for the Grand Stevie Award trophy but are selected based on the best body of work submitted and/or the highest-rated nominations. 

Sugar Sell was also named the winner of the Gold Stevie for Best Relationship Management Solution this year. 

“We are proud to be recognized with the highest honors from the judges and the Stevie Awards program community,” said Zac Sprackett, Chief Technology Officer, SugarCRM. “This Grand Stevie Award underscores Sugar’s commitment to AI-powered, intelligent CRM with an intuitively designed user experience that empowers and aligns your business. Sugar customers benefit daily from the insight and recommendations we provide. They also love that it’s backed by the exceptional service and support we provide, bolstered by our global partner ecosystem.” 

Sugar Sell continues to be recognized for excellence, serving millions of customers worldwide with advanced features that drive sales success such as robust forecasting, 360-degree customer views, and built-in artificial intelligence (AI) 

Sugar is at the forefront of harnessing AI, machine learning, and predictive analytics to help organizations deliver superior customer experiences and integrating generative AI into its platform for breakthrough productivity and improvements.   

Generative AI for Sugar Sell supercharges sales productivity and effectiveness by intelligently summarizing the vast amount of data generated from sales activities into the most important vital information needed; by composing personalized and compelling emails and sales copy; and through data-driven and persuasive ready-made call scripts, and sales proposals infused with real-time customer intelligence.   

Click here to learn more about Sugar’s AI-driven solutions for CRM.    

Grand Stevie winners were announced Thursday, May 2, and will be recognized during a gala awards ceremony June 11 in New York City. 

About SugarCRM
SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier. 

Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR. 

For more information about SugarCRM, visit: 

Media Contacts:
Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)

Sarita Kincaid 
Vice President, Corporate Communications, SugarCRM