SugarCRM Targets UK Education Market with Green Inc

Cupertino & Cambridge, U.K. — January 12, 2012SugarCRM, the world’s fastest-growing Customer Relationship Management (CRM) company, today announced that Green Inc (EU) Limited, a U.K. business consultancy specialising in the education sector, has joined the SugarCRM Open + Partner Program.

Green Inc Limited specialises in enabling both the education sector and businesses to improve their performance. Its customer base is predominantly in the education sector including higher education institutions, training providers and colleges of further education. The company will deploy SugarCRM’s solutions to provide a proven and cost-effective way for universities and colleges to manage their sales and marketing processes, enhance important relationships with business customers, and add value to every client interaction.

"The education sector has its own specific requirements and its marketing and sales initiatives have to reflect these unique demands,” explains Bryan Davis, Managing Director of Green Inc. “SugarCRM provides a very flexible and cost-effective solution enabling universities and colleges to easily manage their business contacts, sales opportunities, and increased uptake of courses. This is why we chose SugarCRM solution over other providers.”

SugarCRM solutions are customisable to meet unique business needs. In the case of the education sector, both business-to-business customers and student recruitment will benefit from an effective CRM approach.

“Universities and colleges are experiencing increased pressure to gain and retain students, while cutting costs and to generate more income from their business customers as government funding is reduced,” says Davis. “SugarCRM provides a proven solution for our university and college clients to have much greater control over their marketing and business development effectiveness. As a result, this will improve their ability to recruit students to join courses while keeping the costs of implementing the solution low.”

"SugarCRM is well suited to the UK education sector, even more so since the cut in budgets and the introduction of University fees. It is all the more essential for Universities to engage and retain students, perform business development with alumni while at the same time keeping costs low,” explains Tom Schuster, General Manager EMEA at SugarCRM. “Together with Green Inc we provide a cost-effective and customisable solution to a sector that is under increasing pressure to perform more effectively with less budget.”

About SugarCRM

SugarCRM makes CRM simple. As the world's fastest growing customer relationship management (CRM) company, SugarCRM applications have been downloaded more than ten million times and currently serve over 850,000 end users in 80 languages. Over 7,000 customers have chosen SugarCRM's On-Site and Cloud Computing services over proprietary alternatives. SugarCRM has been recognized for its customer success and product innovation by CRM Magazine, InfoWorld, Customer Interaction Solutions and Intelligent Enterprise.
For more information, call 01223 597848, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.

About Green Inc

Green Inc (EU) Limited have been successfully providing consultancy services to HE and FE clients since 2010, including change management processes, sales and marketing process development, integrated CRM systems development, lead generation, and E-learning. In response to the serious financial challenges facing the Education Sector, Green Inc are using their deep understanding of education to help clients deal with the challenges. Through Green Inc’s CRM consultancy services, one major University client’s Workforce Development team has generated an increase of 300% in sales leads, a much greater awareness of the University’s commercial portfolio, a significantly increased revenue potential, and at the same time has reduced the administrative burden by approximately 90%.

For more information, visit www.green-inc.eu

Media Contacts

Sinclair Brown
Green Inc (EU) Limited
07920 844430
sinclair.brown@green-inc.co.uk

Martha de Monclin
Bijou PR for SugarCRM
0777 168 2434
martha@bijoupr.com

 

Elena Annuzzi

SugarCRM

(408) 792-6952

eannuzzi@sugarcrm.com

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