Case Study: SIM University

	Integration with Singapore Computer Systems’ IP PBX solution was critical to the success of this implementation, Benny Ng director of sales and marketing at iZeno

Problem:

• SIM University needed a CRM system that would tightly integrate with it’s IP PBX telephony system so agents could provide students with improved service.
• The university also need to replace an outdated, Excel-driven solution to track opportunities and drive marketing.

Solution:

• SugarCRM Enterprise edition integrated SIM University’s IP PBX solution, allowing 25 users in the university’s student recruitment and relations department to provide personalized, improved service.
• Utilizing Sugar Enterprise has enabled SIM University to identify bottlenecks in resolving student issues and leverage Sugar’s Lead and Campaign modules for student recruitment, improving marketing ROI.

Full Case Study

• Case Study

About SIM University

SIM University is Singapore’s first and only private university focusing on upgrading and learning needs of working professionals and adult learners. SIM University has a rich education legacy, having evolved out of the highly successful SIM Open University Centre that has graduated more than 5,000 students since 1991.

http://www.unisim.edu.sg

About iZeno

iZeno is the premier provider of SugarCRM and Compiere in the Asia Pacific region, having deployed open source CRM and ERP solution for companies in Singapore, Malaysia, Thailand, Australia, and China. Working together with technology leaders like IBM, Oracle, and SugarCRM, iZeno provides best of breed open source technologies to improve key business process and lower cost of investment in technology.