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Case Study: EZ Publishing

EZ PublishingWith Sugar Professional, EZ Publishing achieves flexibility for a growing business.

Quote
From both a business and a technology perspective, SugarCRM offers lower cost, more functionality and flexible deployment options than Salesforce.com.

Dan Forootan,
Chief Executive Officer, EZ Publishing

Problem:

  • Difficulty converting web leads into sales opportunities
  • Inability to share sales information across different lines of business
  • Difficulty monitoring renewal subscriptions to prevent customer churn

Solution:

  • Sugar Professional for Sales Management, Executive Reporting and Case Management
  • Full integration with web site content management system for more effective lead sharing
  • Single document server for better marketing and sales messaging

Full Case Study

Quick Facts
  • Company Fact:
    Provider of technology and internet marketing solutions to small and medium-sized businesses
  • Headquarters:
    Davis, CA
  • Key Requirements:
    • Lead, opportunity and account management
    • Integration with content management system
  • Previous CRM Solution:
    Salesforce.com
Download Case StudyCase Study PDF

About EZ Publishing

EZ Publishing is an Internet technology solutions company based in Davis, California that provides technology services and solutions to small and medium-sized businesses. They offer custom web applications, web hosting, and permission-based email marketing services.

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