Take control of changing timelines
When manufacturing sales stretch out, SugarCRM helps you stay aligned. Track account activity, follow every stakeholder, and keep your team focused—so deals stay on course and customers stay engaged.
Forecast with confidence
Manual forecasting makes it hard to plan, especially with long sales cycles and many people involved. SugarCRM helps you predict more accurately, even when timelines shift.
- See your pipeline and deal health in real time for better planning.
- Align your team around shared goals and timelines, no matter how long the cycle.

Get better visibility into sales
Selling through distributors or partners can leave you guessing. SugarCRM helps you track account activity and connect CRM and ERP data—so you can find gaps, spot trends, and stay a step ahead.
- Track every deal for a fuller view of your pipeline.
- Spot gaps, buying trends, and new opportunities faster.

Turn ERP data into sales insight
Your ERP holds key info about products, orders, and inventory. SugarCRM connects that data to sales activity, so your reps can act fast.
- Give reps one view of product availability, pricing, and order history.
- Surface upsell and reorder opportunities with insights from your ERP.
Help every rep perform like a pro
Long ramp times and complex product lines make it tough for new reps to get up to speed. SugarCRM gives every seller the tools act with confidence from day one.
- Prep for meetings in minutes with instant account summaries.
- Recommend next steps based on customer behavior and needs.
Trusted by 1200+ manufacturers worldwide
“It’s given us a roadmap for how we engage with our customers, and which customers should be primary targets.”
– James McAlister, Director of Sales, Creative Foam
Resources
The 2024 State of CRM Report
Insights from 800+ sales, marketing, service, and IT leaders around the world on what new CRM activities leading organizations have adopted.
Connecting the Manufacturing Value Chain
Uncover the potential of connecting CRM and ERP to streamline the customer purchase journey across both systems.
Maximizing Profit from Quote to Sales to Service
Watch this on-demand webinar where industry experts discuss RevOps best practices in the industrial, manufacturing, and distribution sectors.