SYDNEY, Australia – February 7, 2023 – SugarCRM, provider of the award-winning AI-driven CRM platform, today announced that ARA Property Services and ARA Indigenous Services has selected Sugar to modernize its sales and customer service operations.
ARA Property Services and ARA Indigenous Services, part of the ARA Group, offer a comprehensive range of cleaning and associated services for commercial, education, retail, transport, aviation, government, industrial and healthcare facilities across Australia and New Zealand.
The company will leverage Sugar Sell Premier to automate and accelerate deals and Sugar Serve to streamline customer service and provide a differentiated, positive experience at every touch point. With both Sugar solutions working together on a single platform, its sales and service teams will have a comprehensive view of customer history and engagement, enabling organizational alignment and tighter customer communications for a better overall experience.
“Sugar will help us champion a customer-first approach to sales and service,” said Paul McCann, CEO of ARA Property Services. “We were impressed by Sugar’s modern platform with artificial intelligence at its core, and its ease of use.”
“Modernizing our sales and service operations is both a win for our business and our customers,” said Michael O’Loughlin, Managing Director, ARA Indigenous Services. “We look forward to cultivating a strong partnership with Sugar personnel to guide us through change management and operational improvement efforts for improved business performance.”
“ARA Property Services and ARA Indigenous Services is reputable for its steadfast commitment to leveraging technology to provide exceptional customer experiences,” said Jason du Preez, SugarCRM’s Senior Vice President for Asia Pacific. “The Sugar platform will do the work to provide a true 360-degree view of its business operations and client operations to fuel business growth opportunities and create customers for life.”
About SugarCRM
SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.
Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.
For more information about SugarCRM, visit: www.sugarcrm.com.
Media Contacts:
Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)
erin@lutzpr.com
949.293.1055
Charlotte Ong-Wisener
APAC Marketing, SugarCRM
congwisener@sugarcrm.com
+61.2.9248.7224
