SugarCRM helps businesses everywhere provide the most outstanding experiences of all time—for every customer, from anywhere in the world. We’re building a world where companies can act as fully functional extensions of their customers. Where teams can anticipate needs long before customers even realize they have them. Where sales, marketing and services are fully freed to focus on people instead of processes. We bring innovation, transparency, integrity, value and passion to all we do to cultivate customers for life.

  • 2 Million + Users
  • 200+ Partners
  • 6 Continents
  • 8 Global Offices
  • 120 Countries
  • 26 Languages
6x Gartner Magic Quadrant Visionary for Sales Force Automation
4x Winner of PCMag’s Business Choice Award for Customer Experience

What We Do

Loyal customers are the best customers. They’re reliable. They’re receptive to new sales and marketing opportunities. And best of all, they tell others about you. But how do you create customers for life? For years, companies have attempted to do this through data collection. Frontline employees spend endless hours entering, updating and tracking information and activities. They put far more into their CRM systems than they’re getting out. It’s little wonder, then, that for every ten CRM implementations, seven fail. Which is why it’s time for a new approach. Enter SugarCRM: the world’s first no-touch, time-aware customer experience (CX) platform.

How We Do It

Sugar frees companies from being data entry servants to their CRMs. Our solutions leverage every opportunity possible to capture information as an automatic side-effect of users just doing their jobs. AI technology enhances that information with predictive insights and “next best action” guidance. Sugar then surfaces those insights back to users—exactly when they need it, in-context with their day-to-day work. All of this automation and intelligence leaves more time for sales, marketing, and service agents to focus on delivering value to customers. The more they do their jobs, the better the system gets at helping them. And because Sugar is deeply integrated with the world’s most powerful cloud infrastructure, it’s the most modern, durable and future-proof customer experience (CX) platform on the market.

The Company We Keep

Our partners transform Sugar into customer experience solutions that meet the unique needs of each company.

See Our Partners

Sugar Exchange provides access to thousands of add-on modules that can extend the capabilities of your Sugar implementation.

Explore the ExchaNge

Our Promise to You

Thinking about technology doesn’t have to be a requirement. SugarCRM is the solution that cultivates customers for life; a groundbreaking and reliable no-touch customer experience platform that enables you to build a business of connection and clarity. Whether you are a mid-sized business or an enterprise sales and marketing professional, our unified solution helps you attract, grow and retain without limits. This is the New Sugar—a team of visionaries that are passionate, dynamic and dedicated to helping you break boundaries and focus on what truly matters: the customer.


Cupertino, California

Atlanta, Denver, Raleigh, Orlando, London, Munich, Sydney

Who We Are

We’re innovative and open, and we’re driven by integrity, value and passion. These core values are at the foundation of everything we do. It’s how we’re redefining what it means to transform the customer experience—one meaningful, memorable interaction at a time.


Sugar has attracted the best and brightest in the technology investment industry with a proven track record for funding disruptive technology that changes the world.

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Sugar leadership is a tight-knit group of senior executives. We’re a team of doers, dreamers, thinkers and techies, and our passion goes beyond the platform.

Meet the Team


It’s one thing to claim Sugar is the industry’s best. It’s another to prove it. Our array of awards from industry analysts, users and thought leaders say it all.

See All Awards