Marketing Automation: Multi-Channel Campaigns

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Sugar Multi-Channel Campaigns centralizes the development, execution and monitoring of campaigns across multiple channels. With Sugar campaign management, companies achieve better visibility into the effectiveness of marketing spend.

Impact

• Provide detailed views into campaign effectiveness across marketing and sales stages
• Define campaign routing and approvals to ensure buy-in across the organization
• Benchmark campaigns to understand which campaigns produce the most revenue

Multi-Channel Campaign Management

Manage web media, email, newsletter subscriptions, webcasts, telesales, print advertising, TV and radio advertising.

Target-to-Lead Tracking

Track campaigns based on campaign type, account or industry so salespeople understand why customer responded.

Workflow Approvals

Define the information flow for the campaign so that the appropriate stakeholders can view and test the campaign before launch.

Campaign Benchmarking

Benchmark campaign effectiveness based on direct mail, phone, trade shows and email.