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Sugar Multi-Channel Campaigns centralizes the development, execution and monitoring of campaigns across multiple channels. With Sugar campaign management, companies achieve better visibility into the effectiveness of marketing spend. Impact
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Multi-Channel Campaign ManagementManage web media, email, newsletter subscriptions, webcasts, telesales, print advertising, TV and radio advertising. Target-to-Lead TrackingTrack campaigns based on campaign type, account or industry so salespeople understand why customer responded. Workflow ApprovalsDefine the information flow for the campaign so that the appropriate stakeholders can view and test the campaign before launch. Campaign BenchmarkingBenchmark campaign effectiveness based on direct mail, phone, trade shows and email. |
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Marketing Automation: Multi-Channel Campaigns |


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Next: Campaign Wizard