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Sugar Multi-Channel Campaigns centralizes the development, execution and monitoring of campaigns across multiple channels (i.e., tradeshows, email, direct mail, or phone campaigns). With Sugar campaign management, companies achieve better visibility into the effectiveness of marketing expenditures.Extend campaign management to other channels, such as SMS campaigns, with extensions from SugarExchange.
Impact
- Provide detailed views into campaign effectiveness across marketing and sales stages
- Define campaign routing and approvals to ensure buy-in across the organization
- Benchmark campaigns to understand which ones produce the most revenue
- Track delivery, open, and click-through percentages of email campaigns
- Include opt-in and opt-out links to email campaigns
- Track campaign ROI by linking opportunities to specific campaigns
Marketing Automation: Multi-Channel Campaigns
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Multi-Channel Campaign Management
Manage web media, email, newsletter subscriptions, webcasts, telesales, print advertising, TV, and radio advertising.
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Target-to-Lead Tracking
Track campaigns based on campaign type, account, or industry so salespeople understand why customers responded.
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Workflow Approvals
Define the information flow for a campaign so that the appropriate stakeholders can view and test the campaign before launch.
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Campaign Benchmarking
Benchmark campaign effectiveness and ROI based on direct mail, phone, trade shows, and email.
