1. Authorized Use of SugarCRM Inc. Marks.
A. SugarCRM Inc. "Conditional Use" Logos
SugarCRM Inc. has developed a family of "Conditional Use" Logos for those who wish to show their support for SugarCRM Inc. and its products and services by displaying such a logo in the user interface of a website. The "Conditional Use" Logos may be used without specific written permission from SugarCRM Inc. under the following conditions:
- The use must not be detrimental, i.e., harmful or damaging, to the value of any of the SugarCRM Inc. Marks, or to SugarCRM, its brand integrity, reputation or goodwill, as determined by SugarCRM Inc. in its sole discretion;
- The "Conditional Use" Logo must be a "clickable" link that leads directly to http://www.sugarcrm.com/.
- If the website has password-protected areas, the "Conditional Use" Logo must be placed only in areas that are not password-protected
- If used in an application released under the GPL, LGPL, MPL, SPL (Sugar Public License) or any other Open Source Initiative (http://www.opensource.org) recognized open source license, the application must be able to connect directly to a SugarCRM server
- The limited license given herein does not include the right to use any SugarCRM "Conditional Use" Logo or any other SugarCRM Inc. Logo as a trademark to promote your own products or services. For example, no SugarCRM Inc. Logo may be used on any product packaging or documentation, such as (without limitation) on CD-ROM or diskette labels or packaging, books or other publications. Any such use must be expressly authorized by SugarCRM Inc. in a signed, written agreement;
- The use of any SugarCRM Inc. "Conditional Use" Logo under this Section 1(A) must also comply with applicable provisions of this Trademark Policy, including (without limitation) Sections 2 and 3
The SugarCRM Inc." Conditional Use" Logos:
If you have special needs that are not covered by the above, please contact SugarCRM Inc. at contact@sugarcrm.com to request special permission to use a SugarCRM Inc. mark.
SugarCRM Inc. reserves the right to revoke this authorization at any time in its sole discretion. For example, if SugarCRM Inc. believes that your use of any SugarCRM Inc. "Conditional Use" Logo is detrimental to any of the SugarCRM Marks or is otherwise unacceptable, SugarCRM Inc. will revoke this authorization. Upon revocation of this authorization by SugarCRM Inc., you shall immediately cease using any and all SugarCRM Inc. "Conditional Use" Logo. If you do not immediately cease using all SugarCRM Inc. "Conditional Use" Logos upon revocation by SugarCRM, SugarCRM Inc. may take whatever action it deems necessary to protect its rights and interests. Although as a general rule you must never modify the design, add or delete any words, or change any colors when using a SugarCRM Inc. "Conditional Use" Logo, you may adjust the overall size of the logo, so long as adjustments are made proportionally.
USE OF ANY SUGARCRM INC. "CONDITIONAL USE" LOGO IS AT YOUR OWN RISK. THE USES PERMITTED UNDER THIS SECTION 1(A) ARE PROVIDED BY SUGARCRM INC. "AS IS," WITHOUT ANY WARRANTIES WHATSOEVER, INCLUDING (WITHOUT LIMITATION) ANY WARRANTY OF NON-INFRINGEMENT. YOU AGREE TO INDEMNIFY AND DEFEND SUGARCRM INC. AND HOLD SUGARCRM INC., ITS SUCCESSORS AND ASSIGNS, HARMLESS OF AND FROM, ANY CLAIM, ACTION, SUIT, LOSS, COST, EXPENSE OR OTHER DAMAGES OR LIABILITY WHATSOEVER (INCLUDING, WITHOUT LIMITATION, REASONABLE ATTORNEYS' FEES AND COSTS OF INVESTIGATION) ARISING OUT OF OR RESULTING FROM YOUR USE OF ANY SUGARCRM INC. "CONDITIONAL USE" LOGO IN VIOLATION OF THIS TRADEMARK POLICY. You agree that you will not acquire rights in any SugarCRM Inc. Mark through your use of any SugarCRM Inc. "Conditional Use" Logo. By using any SugarCRM Inc. "Conditional Use" Logo, you agree to the terms contained in this Trademark Use Policy.
B. General.
As a general rule, no person or entity may use (or authorize the use of) any of the SugarCRM Inc. Marks in any manner other than as expressly authorized by SugarCRM Inc. in a written agreement or above in Section 1(A). SugarCRM Inc. reserves the right to revoke any such authorization at any time in its sole discretion, such as where use does not strictly conform with the requirements of this Trademark Policy and/or SugarCRM Inc.'s written authorization.
C. Partner and affiliate SugarCRM Inc. Logos.
SugarCRM Inc. has designed specific logos for use by partners and affiliates. These logos may only be used by parties having a written and signed agreement with SugarCRM Inc. allowing them to do so and under the conditions put down in that agreement.
As expressly provided in its written agreements with partners, SugarCRM Inc. generally grants to its partners certain non-perpetual rights to use special variations of the SugarCRM Logo. These special variations of the SugarCRM Logo denote the level of partnership with SugarCRM Inc. Permission to use these special variations must be granted by SugarCRM Inc. in writing. The scope of these rights depend upon the partnership level in question, are subject to the terms of a written agreement with SugarCRM Inc., and may be revoked at the discretion of SugarCRM Inc.
Information on how to become a partner of or affiliate to SugarCRM Inc. is available on the main SugarCRM Inc. website www.sugarcrm.com.
The SugarCRM Inc. partner and affiliate logos are displayed in section 3A: the SugarCRM Inc. Mark Table.
D. Other Special SugarCRM Logos.
From time to time, SugarCRM Inc. may create or use special logos or variations of a SugarCRM Logo and attach specific terms of use to those special logos.
E. SugarCRM Inc. Certification logos
Persons who meet the requirements for certification according to the SugarCRM Inc. certification program, may use the appropriate Certification logos according to the "SugarCRM Inc. Certification logos are not publicly available for download.
F. Product Packaging.
For users who have obtained a written license from SugarCRM Inc. to use a SugarCRM Inc. Mark on product packaging, each use of a SugarCRM Inc. Mark must use the appropriate trademark symbol and the attribution statement as explained in Section 3.
G. Publications, Lectures, PowerPoint & Other Presentations.
Third Parties may use SugarCRM Inc. Marks (except SugarCRM Inc. Logos) in the titles of publications, such as books or magazines, or in connection with presentations, provided that the use: (i) is referential only; (ii) does not use the SugarCRM Inc. Mark as a trademark; and (iii) complies with this Trademark Policy. SugarCRM Inc. Marks must always be attributed with the proper symbol and footnoted, as explained below, on all publications and presentations that are displayed to the public (sales, trade shows etc).
Since the SugarCRM Inc. Marks are used in these instances only to describe the content of the publication or presentation and are not used as trademarks to promote your own products and services, you should not attempt to establish trademark or other proprietary rights by registering, or attempting to register, the titles as trademarks, service marks, corporate names or trade names. In addition, your name or mark and logo should appear in a prominent location on the cover and title page of all publications and on all materials related to the presentations and should appear more prominent than the title incorporating the SugarCRM Inc. Marks on all printed materials related to the publications or presentations.
Please note that this Section 1(F) only permits referential use of a SugarCRM Inc. Mark (except any SugarCRM Inc. Logo)- it does not permit use of any SugarCRM Inc. Mark as a trademark. Without the express prior written consent of SugarCRM Inc. No SugarCRM Inc. Mark may be used as a trademark to promote any publication, lecture or other presentation.
2. Unauthorized Use of SugarCRM Inc. Marks.
A. General.
Unauthorized use of the SugarCRM Inc. Marks or marks that are confusingly similar may constitute an infringement of SugarCRM Inc.'s trademark rights and is strictly prohibited. Without the express prior written consent of SugarCRM Inc, no SugarCRM Inc. Mark may be used in a manner that implies an affiliation with or sponsorship by SugarCRM Inc.
B. Third Party Marks.
Unless expressly authorized by SugarCRM Inc. in writing, third parties generally may not use any SugarCRM Inc. Marks as part of their company names, trademarks or logos. In other words, no person or entity may combine any SugarCRM Inc. Mark with any third party trademark without the express prior written consent of SugarCRM Inc.
No third party may name or rename a product or service of its own to include the word "SugarCRM" without the express prior written consent of SugarCRM Inc.. Furthermore, no third party may claim any right to register, or attempt to register, a trademark in any territory if the trademark in question includes "SugarCRM" or is in some other way similar to any SugarCRM Inc. Mark.
In the event that SugarCRM Inc. authorizes any of the above uses in writing, the SugarCRM Inc. Mark must be at least as large as the trademark or logo of the other company.
C. Internet Domain Names.
No third party may register or attempt to register an Internet domain name that includes "SugarCRM" or any of the SugarCRM Inc. Marks or any marks that are confusingly similar to the SugarCRM Inc. Marks. in a way that is detrimental, i.e., harmful or damaging, to the value of any of the SugarCRM Marks, or to SugarCRM Inc., its brand integrity, reputation or goodwill, as determined by SugarCRM Inc. in its sole discretion.
D. Damaging Use.
The SugarCRM Inc. Marks may not be used in a manner or with respect to products that will decrease the value of the SugarCRM Inc. Marks or otherwise impair or damage SugarCRM Inc.'s brand integrity, reputation or goodwill, including (without limitation) use in a manner that is unethical, offensive, disparaging, defamatory, illegal or in bad taste.
3. Guidelines for Proper Use of SugarCRM Inc.Marks.
A. SugarCRM Inc. Mark Table.
Listed below are the current SugarCRM Inc. Marks. This list will be updated from time to time, at the sole discretion of SugarCRM Inc. In addition, SugarCRM Inc. may, at its sole discretion, modify the SugarCRM Inc. Marks at any time. Please refer to the SugarCRM Inc. Mark Table periodically to ensure your compliance.
The SugarCRM Inc. Word Marks
- "SugarCRM"
- "Sugar" -- when used in the context of a Sales, Marketing or Customer Service business software application.
The SugarCRM Inc. Logos
The SugarCRM Inc. Conditional Use Logos
The absence of a trademark, service mark, trade name or logo from this list does not constitute a waiver of SugarCRM Inc.'s trademark or other intellectual property rights.
B. Proper Trademark Use.
Always use SugarCRM Inc. Marks as proper adjectives. A trademark is an adjective and must not be used as a verb or noun or in the possessive or plural forms. Every SugarCRM Inc. Mark has a "product descriptor" that follows the trademark.
Examples of Proper Use: SugarCRM software, SugarCRM application, SugarCRM database server, SugarCRM database management system, SugarCRM code, SugarCRM source code, SugarCRM binaries, SugarCRM training classes, SugarCRM support, SugarCRM services, SugarCRM partner.
Examples of Improper Use: SugarCRM's source code, SugarCRMs, I SugarCRM -ed my system.
Do not alter SugarCRM Inc. Marks. When using a SugarCRM Inc. Mark, never vary the spelling, add hyphens, make one word two, or use a possessive or plural form of the SugarCRM Inc. Mark. Do not abbreviate a SugarCRM Inc. Mark to create an acronym.
When using a SugarCRM Inc. Logo, you must never modify the design, add or delete any words, or change any colors or proportions. The logo may be scaled proportionally. The logo may in its entirety be displayed in black on white background OR in white on dark - black or one-coloured - background. The typesize of the trademark notice symbol may be adjusted.
The SugarCRM Inc. Logo must be used as a stand-alone icon in accordance with this Trademark Policy, without any other third party logos and/or trademarks combined or associated with it. At least a margin corresponding to the height of the "W" in the logo should be left empty around the logo in the background color of the displayed logo. No additional text or graphics may be placed in the margin except trademark symbols and the words of logo versions specifically designed by SugarCRM Inc.
Any SugarCRM Inc. Logo shall only be used in conjunction with SugarCRM Inc. products and services, except as specifically agreed in writing by SugarCRM Inc. or in Section 1(A) above.
C. Provide Trademark Notice Symbols.
When using any SugarCRM Inc. Mark, you should use the TM symbol. This symbol provides notice to third parties of SugarCRM Inc.'s rights in its Marks.
SugarCRM Inc. word marks must bear the trademark notice symbol TM in the first and most prominent usage of a mark and again in the first appearance of a word mark in the text or body of copy. Notice symbols must always appear with all SugarCRM Inc. Logos. Wherever possible, trademark notice symbols should be superscripted immediately after all SugarCRM Inc. Marks. Once proper trademark notice symbols are used, and a SugarCRM Inc. Mark is correctly attributed to SugarCRM Inc.(as further explained below), in permitted materials, it is not ordinarily necessary to mark subsequent appearances of the trademark in the same text.
D. Statement for Correct Attribution.
All SugarCRM Inc. Marks that are used by third parties must be attributed to SugarCRM Inc. with our standard trademark attribution statement. The statement must always be a complete sentence, and ordinarily be placed in a visible place in the material referencing the SugarCRM Inc. Marks, e.g., on the copyright page, on the last page of the material, on the bottom of a web page, on a website's trademark policy page, or on product packaging. The following attribution statement must be used in all material referencing the SugarCRM Inc. Marks:
"[Insert the SugarCRM Marks that appears in that particular piece] is a registered trademark of SugarCRM Inc. in the United States, the European Union and other countries.
Examples:
"SugarCRM is a trademark of SugarCRM Inc. in the United States, the European Union and other countries."
"The SugarCRM Logo is a trademark of SugarCRM Inc. in the United States, the European Union and other countries."
E. Link to SugarCRM Inc. Website.
All uses of a SugarCRM Inc. Logo, such as the "Powered by SugarCRM" Logo, in a user interface should be linked from the logo to www.sugarforge.org.
4. General.
A. What is a trademark?
A trademark is a word, phrase, symbol or design, or a combination of those things, that distinguishes one company's products and services from the products and services of another. Thus, although a trademark is a symbol of the source of a product or service, a trademark is not the good or service itself. For example, SugarCRM Inc. brands its database server product and its other products and services using the SugarCRM trademark and the other trademarks, service marks, trade names, and logos identified in Section 3(A) of this Trademark Policy (collectively, the "SugarCRM Inc. Marks" or "Marks").
A service mark is simply a trademark that identifies the source of a service. A logo is a trademark that incorporates a design of some sort, such as the SugarCRM Inc. Mark that includes the "cube" design. A trademark is not the same as a copyright or a patent.
B. Why trademarks are important.
Trademarks are important because they help to prevent confusion in the marketplace by distinguishing one company's products and services from the products and services of another. For example, when a user sees the SugarCRM mark on the SugarCRM server, the user understands that SugarCRM Inc. has either created or endorsed that product, and that the product is subject to the quality control standards of SugarCRM Inc. for that product. If anyone other than SugarCRM Inc. or one of its authorized partners or licensees were to use one of the SugarCRM Inc. Marks to promote a software application or tool, users could be misled into thinking that the unauthorized person's products or services were created or endorsed by SugarCRM Inc. or that those products or services met the quality control standards of SugarCRM Inc.
C. Trademarks and the SPL License.
The Sugar Public License (the "SPL") is one of the ways by which SugarCRM Inc. distributes the SugarCRM server. The SPL permits third parties to use and redistribute the underlying software under certain circumstances. Such use and/or redistribution of SugarCRM Inc. software products are much welcomed by SugarCRM Inc., but should be distinguished from the use of the SugarCRM Marks. The SPL does not provide any license or right to use any SugarCRM Inc. Mark in any form or media. Thus, although a SPL licensee may redistribute the underlying software, a SPL licensee may not use any SugarCRM Inc. Mark in doing so without the express prior written permission of SugarCRM Inc. Otherwise, users could be misled into thinking that revisions made by a SPL licensee were created or endorsed by SugarCRM Inc., or that those revisions met the quality control standards of SugarCRM Inc.
D. To whom does this Trademark Policy apply?
This Trademark Policy applies to all of SugarCRM's authorized partners, authorized resellers, licensees, customers, and users of SugarCRM Inc.'s products and services, or products that incorporate SugarCRM Inc.'s products or services, as well as other third parties who wish to use the SugarCRM Inc. Marks (referred to as "Third Parties" or "you"). However, except as expressly provided in Section 1(A) below, this Trademark Policy does not constitute a license, implied or otherwise, to use any SugarCRM Inc. Mark or the SugarCRM Inc. company name. Although we encourage use of the SugarCRM Inc. "Conditional use logos" as provided in Section 1(A) above, generally, no person or entity may use any SugarCRM Inc. Mark without the prior, express written permission of SugarCRM Inc.
By adhering to this Trademark Policy, you help SugarCRM Inc. to prevent confusion in the marketplace and to protect and enhance the value and integrity of its Marks. SugarCRM Inc. appreciates your cooperation in this effort.
5. Miscellaneous.
A. Third Party Licensors.
Some SugarCRM Inc. products include technology used under license from third party licensors. You must not use any such third party trademark without express permission from the owner. This Trademark Policy is limited to SugarCRM Inc. Marks and does not apply to marks owned by third parties.
B. Possible Infringements.
Please report any possible infringement and/or misuse of any SugarCRM Inc. Mark and/or a violation of this Trademark Policy at contact@sugarcrm.com.
6. Questions, Comments and Reports of Misuse.
Please contact SugarCRM Inc. at email address contact@sugarcrm.com.
Last modified: August 28, 2007
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