SugarCRM Announces Reseller Agreement with BT

UK’s largest communications provider offers SugarCRM to its 1.2 million business customers

CUPERTINO, Calif (April 22, 2008) – SugarCRM, the world's leading provider of commercial open source customer relationship management (CRM) software, today announced a new reseller partnership with BT. As part of this new alliance, BT, the UK’s leading communications provider, will offer its 1.2 million business customers SugarCRM’s commercial software solutions.

SugarCRM offers a robust, web-based interaction management platform, well suited for companies of all sizes in any industry. Matched with BT’s industry-leading telephony and other communications solutions, businesses gain a number of competitive advantages, including:

• Visibility into their sales pipeline, with deep reporting and forecasting features.
• A closed loop between sales and marketing teams with strong, yet simple to use marketing automation tools.
• The ability to increase customer satisfaction through industry-leading customer service and support tools.

“We have looked across the market and developed this partnership to meet the needs we know our customers have,” said Bill Murphy, managing director at BT Business. “This partnership builds on the work we’ve done to date and allows us to deliver a tailored approach for customers, so they get exactly what they need to manage their customer relationships, examine processes, deliver efficiencies and ultimately drive their business – all from a single supplier they trust”

Added Murphy, “With this announcement we really are changing the way small and medium-sized businesses can think about and buy their business applications, delivering them the benefits of services previously available only to larger companies.”

BT will be offering its customers the full array of SugarCRM software solutions. The offerings include Sugar Professional as well as Sugar Enterprise. Both of these software solutions are available as traditional On-Site deployments, or delivered over the web via the software-as-a-service (SaaS) model.

“The combination of BT’s incredible reach in the UK market and SugarCRM’s industry-leading CRM solutions makes this a perfect partnership for the UK market,” said John Roberts, CEO of SugarCRM. “This alliance strengthens our global reach and further exhibits SugarCRM’s momentum as a global provider of business applications.”

About BT
BT is one of the world’s leading providers of communications solutions and services operating in 170 countries. Its principal activities include the provision of local, national and international telecommunications services to our customers for use at home, at work and on the move; higher-value broadband and internet products and services and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, Openreach, BT Retail and BT Wholesale.

About SugarCRM
SugarCRM is the world’s leading provider of commercial open source customer relationship management (CRM) software for companies of all sizes. SugarCRM easily adapts to any business environment by offering a more flexible, cost-effective alternative than proprietary applications. SugarCRM’s open source architecture allows companies to more easily customize and integrate customer-facing business processes in order to build and maintain more profitable relationships. SugarCRM offers several deployment options, including on-demand, on-site and appliance-based solutions to suit customers’ security, integration and configuration needs. For more information, call (408) 454-6900 or 1 87 SUGARCRM toll-free in the US, email contact@sugarcrm.com, or visit http://www.sugarcrm.com.

Media Contacts:
Chris Harrick, SugarCRM
charrick@sugarcrm.com
408-454-6947

Jen Spark, Schwartz Communications for SugarCRM
SugarCRM@schwartz-pr.com
415-512-0770