The concept of content marketing is certainly not new. Marketers have always needed content to drive their efforts and provide sales with something tangible to share with prospects. A solid content marketing strategy isn’t easy, but it’s certainly not impossible either. Through a strong understanding of SEO, content marketing best practices, and tricks for boosting production efficiency, you can build a library that keeps consumers coming back for more.
In this guide, we explore the ins and outs of content marketing and why no brand should be without it if they intend to compete.