CRM is Evolving to Tackle Current Challenges and Priorities
CRM has evolved into a strategic powerhouse for modern businesses in the past five years, driven by technological advancements, shifting customer expectations, and evolving business needs.
Today’s CRM systems empower businesses with intelligent forecasting, enhanced lead generation, comprehensive data utilization, and seamless integration of cutting-edge technologies like AI, revolutionizing how companies engage with their customers and drive growth.
In this infographic, learn how:
- CRM use cases have changed, and what activities leaders are prioritizing now
- Modern platforms are tackling adoption challenges and tech stack headaches
- Companies are putting the ‘C’ back in Customer Relationship Management by leaning on modern CRM capabilities
- Sales forecasting, lead generation, and comprehensive data utilization are growing as pivotal CRM features
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