Connecting Manufacturer’s Front and Back Office

How Smart Manufacturers are Achieving True Customer Centricity

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Manufacturers today are facing several challenges. The back office is experiencing supply chain delays and operational vulnerabilities. Meanwhile, the front office is under pressure to digitise in a market where B2B buyers expect premium, B2C-style experiences. Customers desire transparency, fast access to supplier information, and a simple and secure buying experience. With the right technology, manufacturers can transform to meet customer expectations and cultivate more resilience in a market that’s constantly changing.

SugarCRM and Liferay invite you to watch an exclusive webinar where our guest speaker, an independent research analyst from Forrester, and an industry expert from Speedpanel explain how you can achieve best-practice manufacturing processes.

By watching you’ll also gain insights into:

Current CX trends in manufacturing
How manufacturers like Speedpanel are modernising to put customers first
The power of integrating CRM and DXP platforms with real-life examples

Speaker Details

Kate Leggett

VP, Principal Analyst at Forrester

Kate is a leading expert on customer relationship management (CRM) and customer service strategies, maturity, benchmarking, governance, and ROI. Kate has been published in The Wall Street Journal, Forbes magazine, and industry publications such as CRM Magazine, KM World, and Destination CRM.

Peter Lorenc

Head of Sales & Marketing at Speedpanel

Peter is the Head of Sales and Marketing at Speedpanel Systems Pty Ltd, a respected supplier of modular fire rated and acoustic systems in the Australian manufacturing industry. Peter is deeply engaged in the end-to-end customer journey from system development, documentation and design to installation. Committed to enhancing Speedpanel’s customer experience (CX), increasing market visibility and maximising growth, he leads the implementation of strategic plans and initiatives that propel business expansion and optimisation.

Andrew Fogarty

Business Analytics Manager at Jayco Corporation

Andrew has years of experience in manufacturing. Since starting as a production line worker, Andrew’s career has transitioned into a range of roles from inventory management to R&D and sales. Currently, Andrew is using his vast experience to solve data challenges and implement a bespoke CRM system for Jayco and its entire dealer network.