SugarCRM Redefines CRM with the Individual in Mind

Article type: 
Press Release

Focus on innovation and value helps organizations realize the true promise of CRM

CUPERTINO, Calif. – November 12, 2013 – SugarCRM, the company that enables businesses to create extraordinary customer relationships with the most innovative and affordable CRM solution in the market, today announced a new release of Sugar that addresses the true potential of CRM. Sugar’s full-featured CRM platform is an indispensable tool for every individual who engages with customers, from salespeople, marketers and customer support agents to receptionists and executives. The all-new Sugar UX™, offers an immersive, intuitive interface to CRM, and Sugar PurePrice® provides price points that make CRM affordable for all customer-facing individuals.

“The CRM market has grown to more than $20 billion in its 20-year history, and only serves 20 million users,” said Larry Augustin, CEO of SugarCRM. “In comparison, more than 200 million people use business social networking sites. The CRM market hasn’t yet reached its full potential. We’re addressing this market gap with a groundbreaking new release focused on the needs of the individual, not just management.”

While traditional CRM tools focus solely on management tracking and reporting, Sugar puts the needs of the individual user first, empowering customer-facing employees to create extraordinary customer relationships. By delivering a truly individualized CRM solution, Sugar is putting the “i” in CRM.

Harnessing the power of “i”

The latest Sugar release fuses the straightforward simplicity, mobility, and social aspects of a consumer app with the business process optimization of conventional CRM. The result is a completely transformed, individualized CRM user experience that is immersive, engaging and intuitive. This new user experience is called Sugar UX, which includes:

  • User-first Design. The latest version of Sugar offers enhancements purpose-built to increase the productivity of CRM users, including inline editing throughout the system, streamlined visual forecasting, and enhanced data quality and de-duplication to create more informed and productive interactions. Sugar UX offers a ubiquitous experience across devices, be it PCs and laptops, or tablets and smartphones.
  • Advanced Contextual Intelligence. Sugar presents contextual intelligence about every individual contact, company, lead, case, and opportunity, in an easy-to-consume, visual format that can be easily personalized. Users are empowered to make more enlightened decisions, guided by a richer set of data; from internal data such as financials and ERP, to third party applications and social channels such as Box, Docusign, Dunn & Bradstreet, IBM, and Hootsuite.
  • Enhanced Collaboration. Sugar UX offers CRM collaboration with context-sensitive activity streams embedded into the user interface. Unlike “bolt-on” or third party streams, Sugar’s enhanced streams offer up the most relevant insight into the account, contact, lead or opportunity being viewed in a simple, effective manner. Activity streams can also include system notifications, team updates, third party data, and rich media to help provide more complete customer histories and allow individuals and teams to collaborate, share, and provide a more consistent level of service to every customer.

"The latest Sugar release includes an entirely redesigned user interface, one that offers an innovative take on personalizing the user experience across multiple devices and touch points," said Paul Greenberg, president of the 56Group and author of CRM at the Speed of Light. "This is a well architected, functionally intelligent, highly customizable product that takes into account the needs and expectations of today's customer-centric organizations…this is a crown jewel for SugarCRM.”

"A salesperson is working on a number of deals all day long, at any point emailing, making and fielding calls, and collaborating with teammates simultaneously – CRM only works for them if it is easy-to-use, intuitive, tracks performance, and adds value," said Michael Rosenfeld, VP of Business Development at Stoddard & Partners. “Sugar hits these marks, and then some. I like to say that our business was ‘built in the digital space, for the digital age.’ And Sugar is the CRM that meets that high standard.”

Globally Available and Affordable

Sugar supports global companies with availability in 26 languages and dialects. Companies can afford to deliver on the promise of CRM by putting it in the hands of all customer-facing employees, rather than just a select few.

Conventional CRM systems are fraught with hidden fees, forced upsells, and additional costs to get the latest functionality. As a result, companies restrict access to their CRM system, limiting visibility, and crippling their ability to create extraordinary customer relationships at all levels of the organization. Sugar PurePrice® gives companies a clear and simple price point – with no hidden fees or forced edition upgrades.
Companies can easily select the Sugar product edition that matches their needs. This means smaller businesses can choose the edition and features they need at a price point they can afford. And larger enterprises get the CRM they want at a price point that allows widespread deployment and adoption by all customer-facing employees.

Availability and Pricing

The latest version of Sugar is available today. Sugar can be deployed in multiple formats: on site, on-demand, or in both public and private cloud environments. For more information about Sugar editions and pricing visit: For more information on Sugar, please contact your SugarCRM representative or call 1 877.842.7276.

About SugarCRM

SugarCRM enables businesses to create extraordinary customer relationships with the most innovative and affordable customer relationship management (CRM) solution on the market. By placing the individual at the center of its solution, SugarCRM is putting the “i” in CRM and empowering people at all levels of an organization to better understand and engage with customers. Based in Silicon Valley, SugarCRM is backed by Goldman Sachs, Draper Fisher Jurvetson, NEA, and Walden International. More than 1.4M individuals in 120 countries rely on SugarCRM. To learn more visit or follow @SugarCRM.

Media Contacts

Becky Quinlin
BOCA Communications