SAN FRANCISCO – December 13, 2022 – SugarCRM, provider of the award-winning AI-driven CRM platform, today announced Nucleus Research, a leading industry analyst firm, has named SugarCRM to its Hot Companies to Watch List in 2023. This is the second time Sugar has been named to this list in the past three years.  

According to Nucleus, Sugar has demonstrated several strategic initiatives designed to support its upmarket expansion and customer growth initiatives into 2023. Sugar’s momentum is driven by its continued development of its third-party marketplace, SugarOutfitters, that helps customers extend the functionality of the Sugar platform while also providing industry-specific applications. In addition, Nucleus notes Sugar’s prioritization of making CRM easier to use with its newly redesigned user interface featuring optimized views on all devices. 

The accolade caps off a banner year for Sugar. In 2022, Sugar was awarded Best Overall CRM Company in the Martech Breakthrough Awards, named CRM Organization of the Year by Business Intelligence Group, and Best CRM Platform by CX Today. In addition, Sugar received the TMC CRM Excellence Award for two consecutive years and Best New Product Version for Lead Generation and CRM Suite – Midmarket honors in the annual Stevie Awards. Sugar was also designated a leader in three categories in CRM magazine’s CRM Industry Leader Awards. 

Sugar is at the forefront of harnessing artificial intelligence (AI), machine learning (ML), and predictive analytics to augment and automate day-to-day processes to help make the hard things easier. The Sugar platform does the work to unite marketing, sales, and service teams, allowing access to unified data, processes, and key performance indicators (KPIs) for a 360-degree view of the customer. In addition, Sugar offers low-code, no-code tools and capabilities designed to put change in the hands of non-technical business users. 

“We are honored to be named a Nucleus Hot Company to Watch in 2023 for our dedication to delivering innovative, easy-to-use technology that helps businesses create customers for life and fuel growth,” said Craig Charlton, Chief Executive Officer at SugarCRM. “Today Sugar serves two million users across 120 countries, helping customers automate anything, accelerate everything, and predict what’s next.” 

About SugarCRM
SugarCRM is how marketing, sales, and service teams finally get a clear picture of each customer to help businesses reach new levels of performance and predictability. Sugar is the CRM platform that makes the hard things easier.  

Thousands of companies in over 120 countries rely on Sugar to achieve high-definition CX by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.  

For more information about SugarCRM, visit: 

Media Contacts:
Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)

Sarita Kincaid
Vice President, Corporate Communications, SugarCRM