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Some things are just better together—and sales and marketing are no exception.

To win, these teams must align in data, communication, and strategy to achieve their objectives and build a robust and sustainable sales pipeline. But in a recent poll conducted by SugarCRM, only 20% of sales professionals say they are “perfectly aligned” with marketing. And in marketing’s opinion, it’s just 2%.

In this report, we explore the reasons these teams say they aren’t syncing, what the underlying causes might be, and how to find the winning formula to win business in a post-pandemic era.