Building a Winning Alignment Formula

Sales and Marketing departments should work together hand-in-glove, yet evidence suggests this is not the case. A recent SugarCRM survey implies that just one-third (33%) of sales & marketing leaders feel their teams are well-aligned with each other.

Both departments have the same goal of driving sales and revenue from new and existing customers, so constant collaboration and keeping in sync should be a daily occurrence. So, why do sales and marketing teams struggle so much to align properly? And does it really matter?

Watch the recording to learn:

  • What is meant by sales and marketing alignment, and why is it so important?
  • Hiding in plain sight – common misalignment areas and their potential cost to business
  • Ideas to build the winning formula for sales and marketing alignment

Speaker Details

Adrian Swinscoe

Customer Experience Consultant/Advisor, Best-Selling Author and Workshop Leader

Lover of simplicity and advocate of the human touch with a bit of useful technology thrown in. Adrian has been growing and helping develop customer-focused large and small businesses for 20 years.

Scott Addington

VP of EMEA Marketing

A B2B marketing leader and strategic thinker with an exceptional drive for results. Specialising in meeting and exceeding pipeline and lead generation targets for complex, large value enterprise software sales.

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