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Sales and Marketing departments should work together hand-in-glove, yet evidence suggests this is not the case. A recent SugarCRM survey implies that just one third (33%) of sales & marketing leaders feel their teams are well aligned with each other.

Both departments have the same goal of driving sales and revenue from new and existing customers, so constant collaboration and keeping in sync should be a daily occurrence. So, why do sales and marketing teams struggle so much to align properly? And does it really matter?

Watch the recording to learn:

  • What is meant by sales and marketing alignment and why is it so important?
  • Hiding in plain sight – common mis-alignment areas and their potential cost to business
  • Ideas to build the winning formula for sales and marketing alignment
  • Live Q&A

Speaker Details

Adrian Swinscoe

Customer Experience Consultant/Advisor, Best-Selling Author and Workshop Leader

Lover of simplicity and advocate of the human touch with a bit of useful technology thrown in. Adrian has been growing and helping develop customer-focused large and small businesses for 20 years.

Scott Addington

VP of EMEA Marketing

A B2B marketing leader and strategic thinker with an exceptional drive for results. Specialising in meeting and exceeding pipeline and lead generation targets for complex, large value enterprise software sales.