Sales and Marketing Alignment: A Realistic Goal or Pipe Dream?

Sales and Marketing departments should work together hand-in-glove, yet evidence suggests this is not the case. A recent SugarCRM survey implies that just one-third (33%) of sales & marketing leaders feel their teams are well-aligned with each other.

Both departments have the same goal of driving sales and revenue from new and existing customers, so constant collaboration and keeping in sync should be a daily occurrence. So, why do sales and marketing teams struggle so much to align properly? And does it really matter?

Watch the recording to learn:

• What is meant by sales and marketing alignment, and why is it so important?
• Hiding in plain sight – common misalignment areas and their potential cost to business
• Ideas to build the winning formula for sales and marketing alignment