Adrian Swinscoe is a best-selling author, Forbes contributor, speaker, advisor, and aspirant CX Punk. Adrian has been helping develop customer-focused large and small businesses for over 25 years. His clients have included well-known brands such as Apple, ING, Sky, Philips, Intercontinental Hotel Group, Harper Collins and Microsoft. For the last 12 years, Adrian has been researching and observing what companies that produce excellent outcomes for their customers are repeatedly doing.
In this whitepaper, Adrian Swinscoe shares the 12 CX habits that customer experience leaders consistently do well, and explains why they are important.

