Inside This Webinar
Why Is It So Hard to Hire and Keep Great Sales Reps?
Finding great sales reps for manufacturing, wholesale, and distribution is harder than ever. You hire them, they leave. Or worse – no one even applies. Sound familiar?
If you’re a sales leader, you don’t have time to wait around for HR to fix this. You need reps who can sell – and you need them now.
Join us for a discussion with Nat Sinclair, Head of People at CPM (who’s established top sales teams for brands like JDE and PepsiCo). We’ll dig into:
- Why sales reps aren’t jumping at these jobs – and how to change that
- The biggest hiring mistakes sales leaders make
- Why onboarding is so tough in these industries – and how to fix it
- The tech that makes every sales rep perform at their best
If you’re tired of struggling to find and keep great salespeople, this session will give you solutions you can actually use.
Our Speakers

Dennis Smith
SVP Sales, sales-i
As SVP Sales, sales-i, Dennis helps businesses optimize their customer relationship management strategies. Through his work with sales-i, he enables companies in manufacturing, wholesale, and distribution to leverage data-driven insights for smarter sales decisions, improved efficiency, and increased profitability.

Nat Sinclair
Chief People Officer
Nat is an up and coming HR leader with broad experience across HR, Talent, Recruitment and Reward both in-house at PepsiCo and Jacobs Douwe Egberts and now as part of Europe’s largest field sales agency CPM Group. His approach focusses on marrying business need with employee experience to create high performing, resilient teams to deliver maximum return on investment both culturally and commercially.