IT and CRM are seamlessly intertwined, with IT providing the technological backbone that empowers CRM systems, enabling businesses to manage customer relationships and overall customer experiences efficiently. While CRM software can present a unique set of challenges, businesses can easily overcome them by carefully evaluating their needs, selecting the right software, and implementing best practices for data accuracy, user adoption, integration, customization, scalability, and data security.
Use this guide to discover:
- How CRM impacts your day-to-day as well as overarching business operations
- Five ways SugarCRM develops its applications with IT needs in mind
- Practical solutions, best practices, and expert insights into how you can harness the full potential of your CRM
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