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It doesn’t matter how great your CRM platform is if no one in your organization uses it. Whether you’re implementing new technology or reimagining your current tools and processes, ensuring that your teams use them consistently and correctly is a key factor in your success.

Learn our best practices to achieve CRM excellence, including:

  • Why communication is key
  • How to tailor technology to support your processes
  • How can managers help
  • What happens after go-live
  • How to foster peer engagement

Speaker Details

Jana Ferguson

Director, Customer Enablement

Heading SugarCRM’s customer adoption and enablement efforts, Jana drives things like SugarClub, the Voice of the Customer Program, SugarU, and the GROW Adoption Framework.

Brie Rowe

Director, SugarU

As a lifelong learner who enjoys sharing knowledge and learning from others, Brie works with our customers to ensure they are getting the most out of Sugar products.