Customer Experience Is the Ultimate
Measure of Churn
How successful are businesses in reducing churn when customer experiences don’t match expectations?
The average customer churn rate is
of respondents admit to the need to implement customer feedback to improve the service and experience they offer.
6 in 10 respondents say their churn rate has increased in the last 12 months.
acknowledge that they cannot rationalise, track, quantify, or prevent churn.
of sales and marketing leaders believe their customers leave because they lack steady communication and relevant messaging.
How CRM Fuels the Customer Experience
Many customer relationship management solutions fail to deliver on their promise to provide a complete customer view, leading to wasted money and lost opportunities.
say their biggest frustration with CRM is being either too complex, not intuitive or user friendly or cannot be customised.
of sales and marketing leaders believe their current CRM is wasting money.
of respondents in our survey say a unified customer view is critical to delivering an optimal customer experience.
feel they are missing data to improve their marketing campaigns and sales pipeline.
Orchestrating Organisational Alignment
Aligning sales, marketing, and service teams is no easy feat, especially when each group works with different datasets, playbooks, and definitions of success.
0% of sales leads
generated by marketing are deemed to be either poorly qualified or underqualified.
of sales and marketing leaders agree that sales and marketing misalignment prevents their organisation from growing their business.
of respondents cite unintegrated systems or different technology platforms for misaligned sales and marketing efforts.
of sales leads are never followed up on, either from lack of confidence in their quality or a lack of ownership.
The Growing Role of Al in Sales and Marketing
Reliance on artificial intelligence (Al) has increased across sales and marketing, as there is a clear notion that it can directly impact revenue.
of respondents say their organisation’s sales team uses AI to enhance one or more business processes.
0% say they
expect to increase their use of AI technology over the next 24 months to augment their existing processes.