Guide

The “Focus Gap” Is Costing You Sales – Here’s How to Fix It

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In manufacturing, distribution, and wholesale, sales reps often don’t know what to prioritize. So they focus on familiar accounts – big buyers, easy visits – while real opportunities slip through the cracks. This report shows sales leaders how to close this focus gap in just 30 days by turning buried ERP data into sales plays.

Companies that close the focus gap are seeing up to 7% revenue growth—without adding headcount. Learn how one food wholesaler grew revenue from existing accounts by acting on the signals hiding in their ERP.

This report covers:

  • What reps should be focused on
  • How to spot missed revenue in your ERP
  • A 3-step plan to close the focus gap
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