Case Study: Verticality Ltd.

Verticality Reduces Costs 30 Percent with Customized SugarCRM Solution for IT Recruitment

Business Issue:

Verticality is an IT recruitment firm located in the East Midlands, UK. It utilizes modern recruitment methods such as online job boards and social media sites to assist corporate employers and individual job hunters. Verticality's commitment to excellent services has resulted in its wide client base across the UK and Europe.

As it grew, the company needed to improve its sales and marketing processes to better manage corporate accounts. Its in-place solution, Salesforce.com, lacked the flexibility to customize cost effectively. As a result, Verticality decided to move to a more flexible solution capable of meeting its needs.

Requirements

  • Easy to use
  • Cost effective customization
  • Intuitive user interface
  • Advanced reporting

Solution: Sugar Professional

In October 2009, Verticality chose Sugar Professional. Verticality and gold-level partner EnableIT began to migrate from Salesforce.com to Sugar Professional in January 2010. The deployment was completed in three months with no business disruption.

Business Benefits:

  • Integrates with LinkedIn to improve social media outreach
  • Improved marketing automation and increased email campaigns from a minimal number to 15 – 20 campaigns per month. Gained an overall increase in sales leads and a 30 percent savings in annual costs.
  • Reduced annual planning and review by 32 percent while increasing strategic effectiveness

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