Shorten Sales Cycles and Win More Deals
Turn prospects into customers by engaging them at each stage of the buying cycle with relevant messages. Sugar Market gives marketers best-in-class tools to automate lead nurturing, score lead activity and find the best leads for Sales. By providing actionable lead intelligence to your sales team via Sugar Sell or other CRM integrations, you can shorten the sales cycle and win more deals.
What can you do with Lead Nurturing?
STAY IN FRONT OF PROSPECTS AND CUSTOMERS
Nurture marketing helps you move prospects through the funnel more efficiently than with traditional email marketing. Target prospects based on where they are in the buyer’s journey and serve up relevant content that speaks to specific criteria, such as industry or actions. Nurture campaigns help keep your brand top-of-mind while a prospect is conducting research and looking to make a purchase decision. You can also nurture existing customers to drive adoption of a platform, promote a service or increase customer loyalty. Easily set up automated emails based on different rules such as demographic information web activity, interests and more.
SCORE LEADS TO PRIORITISE SALES OUTREACH
Not all leads are created equal. Lead scoring allows you to automatically assign scores to leads based on actions that are valuable to your business. Sugar Market’s rich lead scoring capabilities allow for unlimited scoring profiles and indefinite scoring time frames. Go beyond just scoring engagement activities to include firmographic and demographic information, purchase details, intent and more — far exceeding the capabilities of other marketing automation platforms serving the mid-market. As prospects are acquired, you can gauge their readiness to buy based on their score and pass prioritised leads to Sales via Sugar Sell and other CRM integrations.
WIN MORE DEALS WITH REAL-TIME DATA
There’s a lot of data generated from marketing efforts — form entries, page visits, ad clicks, email opens and more. Bring together Marketing and Sales by housing all marketing data in your CRM and enabling a bidirectional workflow. Sugar Market’s integration with all major CRMs and open API gives Sales one-click access to all relevant lead information, as well as the ability to route leads back to Marketing if they aren’t ready to convert.