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Marketing automation platforms and tools make marketing’s job easier by simplifying what matters most to any marketer.

Choosing the right platform can help you achieve great things for the marketing team by:

  • Overcoming operational roadblocks and unnecessary busy work
  • Driving critical alignment with the sales organization
  • Adding intelligence and automation to lead generation
  • Driving amazing, high-definition customer experiences (HD-CX) throughout the customer journey

Download our guide and learn seven critical buying criteria to consider as you engage in the selection process of a marketing automation solution.