Your definitive guide to getting started

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Lead scoring is an integral module within any marketing automation platform—including Sugar Market. Designed to ensure a consistent handoff process and drive only the most qualified leads to Sales, it’s truly critical to ensuring leads convert into opportunities.

Download this guide to explore:

  • The value of lead scoring
  • Popular models and channels you can set up to increase your lead efforts
  • What tools and resources you’ll need to give your sales teams to set yourself up for success
  • Industry best practices

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