Connect with the Brightest Minds in Customer Experience

Mexico City, Mexico // Camino Real Santa Fe // November 6, 2019

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Keynote Speaker CEO Craig Charlton Reveals the New Sugar

Craig Charlton

Be inspired by all the possibilities you have to bring your customer experience to the next level.

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Time Description
8:00am – 4:00pm Registration Open
8:00 – 9:00 AM Continental Breakfast & Sponsor Expo
9:00 – 10:00 AM

Keynote 1 – Introducing the New Sugar

Craig Charlton, Chief Executive Officer

New strategy, new brand and new products – CEO Craig Charlton is charting a new future for customer experience, Sugar and your business. Be the first to see the “New Sugar” in action and discover the myriad of ways in which we are helping businesses like yours create customers for life.

10:00 – 10:45 AM

Keynote 2 – The New Sugar: What it Means for You

Chris Pennington, Chief Customer Office

The “New Sugar”: What it Means for You

The world’s first intelligent, no-touch customer experience platform provides the solutions you need to earn customer loyalty and create customers for life. What products are best suited to help you achieve your business goals? Hear from Chief Customer Officer Chris Pennington on what the new product portfolio means for you, what’s available on-premise and in the cloud, how you can easily migrate and what to do next.

10:45 – 11:20 AM Refreshment & Networking Break
11:20 AM – Noon

Customer Panel – How Leading Brands Deliver Great CX with Sugar

Clint Oram, Co-Founder & Chief Strategy Officer

Cultivating Customers for Life: Your Product Roadmap

Lifelong customers are created by consistently exceeding expectations across the customer journey. Join CPO & CTO Rich Green for an in-depth review of the new Sugar products and capabilities that help you deliver predictive
insights, empower your frontline employees with real-time actionable intelligence, and anticipate and fulfill the needs of your customers – even before they realize they have them.

Noon – 1:15 PM Lunch & Networking
1:15 – 1:45 PM

Sugar Market Overview

Logan Henderson, General Manager of Marketing Automation, SugarCRM

Part of creating customers for life is attracting, engaging and converting the right type of prospects at the top of the funnel. Sugar Market (formerly Salesfusion), is designed to transform how marketing teams engage audiences and measure success through the buyer journey. This session will provide a deep overview of Sugar Market, best practices on the optimal way to use marketing automation and streamline sales and marketing processes and how the solution is being used by SugarCRM customers to drive growth.

1:45 – 2:15 PM

Sugar Sell Overview

Zach Sprackett, SVP, Product Management, SugarCRM

The world’s most successful sales organizations share at least one thing in common: the tools, systems and processes to drive extraordinary buying experiences for their customers. The new Sugar Sell is designed to help the entire organization drive revenue, reduce sales costs and increase collaboration. In this session, Zac Sprackett will give an overview of Sugar Sell, its key features, and what makes it different from other competing solutions. Learn how Sugar Sell can help organizations accelerate collaboration, sales efficiency and pipeline velocity.

2:15 – 2:45 PM

Sugar Serve Overview

Deepak Deolalikar, Senior Director of Product Management, SugarCRM

Part of building a great customer experience is providing exceptional customer support. The new Sugar Serve is designed to streamline your support processes while increasing productivity of support professionals and also empowering your customers with powerful self-service tools. This session provides an informative deep dive into the solution – its core modules, features and capabilities.

2:45 – 3:15 PM Refreshment & Networking Break
3:15 – 4:30 PM

Keynote 3 – Cultivating Customers for Life: Your Product Roadmap

Rich Green, Chief Technical Officer & Chief Product Officer, SugarCRM

Lifelong customers are created by consistently exceeding expectations across the customer journey. Join Chief Technical Officer and Chief People Officer, Rich Green, for an in-depth review of the new Sugar products and capabilities that help you deliver predictive insights, empower your frontline employees with real-time actionable intelligence, and anticipate and fulfill the needs of your customers – even before they realize they have them. General Manager of Analytics, Richard Daley, will join Rich to give a sneak-peek at our newest solutions that will enable you to discover more about your customers and amplify business intelligence to new levels. You won’t want to miss it!

4:30 – 5:30 PM

Closing Keynote: To be announced

5:30pm – 7:00pm Cocktail Reception & Sponsor Expo

See the full agenda

Join us at SugarConnection

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Inspiration

Be inspired and get your mind whirring on all the possibilities you have to bring your customer experience to the next level.

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Education

Leave equipped with knowledge, best practices and hands-on teachings from our CX and CRM experts.

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Connection

Build meaningful and beneficial relationships with others in your industry at a SugarConnection location that works for you.

Interested in Being a Sponsor?

We’d love for you to join SugarConnection as a sponsor. Sponsorship for our San Francisco event is finalized. Contact us about our other events and we will get back to you with more information.


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Details

CONFERENCE VENUE

Camino Real Santa Fe

Calle Guillermo Gonzalez Camarena 300 // Mexico City, Mexico 01219

HOTEL ACCOMMODATIONS

Camino Real Santa Fe

Calle Guillermo Gonzalez Camarena 300 // Mexico City, Mexico 01219

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