Insignio CRM GmbH has partnered with SugarCRM since 2007; the company attained Gold status in 2009 and Platinum status in 2014 and is now one of...
CRM for Media
Managing Complexity: Subscribers, Advertisers, and Partners
Large media organizations now include cable networks and internet properties as well as traditional and satellite radio, printed newspapers, magazines, and specialty publications. Hybrid revenue models blend advertising supported content and tiered subscription pricing with pay per view, episode, or download. In this industry, where billions of dollars are stake and partners may also be competitors, a 360° view of the customer is essential.
With SugarCRM media organizations can strengthen their relationships with subscribers, advertisers, and business partners, market more effectively, and improve customer care. And Sugar integrates seamlessly with the BI applications these companies use to profile target audiences, analyze business performance, and track customer retention.
Customer Success Stories
Levementum is a global consulting and technology services company that focuses on xRM (relationship management) and eCommerce for businesses, non-...
DRI is a global IT consultancy.
With offices in Sweden, Denmark and Germany and successfully delivered projects throughout the world, DRI...