Join us on a transformative journey across Europe as we tackle the biggest challenges in SaaS implementation: CRM adoption and effective change management.

The CRM Adoption Roadshow offers an exclusive platform to explore the nuances of CRM adoption, discover the path to scaling with innovative AI capabilities, and engage with peers to refine your strategies.

Secure your spot today and take the lead in transforming your organisation’s CRM practices.

Reserve Your Spot

European Locations

Munich (DE)

26 September 2024

Novotel München City Arnulfpark
Arnulfstr. 57 80636 München Deutschland 

Join us at our Oktoberfest entertainment evening following the event, co-hosted with Magic Software.

Paris (FR)

1 October 2024

Meliá Paris La Défense
3 Bdde Neuilly,
92400 Courbevoie,

Birmingham (UK)

13 November 2024

Manor Hotel
127 Main Road
Meriden, Solihull 

Agenda Sneak Peek

The preliminary agenda is live. Check back regularly for more details on speakers and session topics.

9:30 - 10:00 Doors Open
Grab a coffee and snack
10:00 – 10:05 Welcome
10:05 – 10:25 Adoption Challenges and Why it’s Important
10:25 – 11:30 Unleashing an Intelligent CRM: Boosting Productivity and Maximizing Adoption
Discover how intelligent features in the Sugar platform can transform your CRM strategy. This session will explore how these capabilities help companies stay ahead of the competition, enhance productivity, and deliver an easy-to-use CRM that maximizes adoption among sellers.

We’ll also provide a glimpse into the future of intelligent CRM on the SugarCRM roadmap.
11:30 – 12:15 Driving CRM Adoption with GenAI
12:15 – 13:15 Lunch
13:15 – 14:30 Customer Panel (Advice and Learnings for Driving Adoption)
14:30 – 15:00 Education on Resources Sugar has to Drive Adoption
GROW, SugarClub, SugarU, new content packages and toolkits.
15:00 – 16:20 Close
16:30 – 17:30Networking Cocktail Hour
Relax and chat before departing.

Roadshow Highlights

Focused Sessions

Tailored sessions covering key aspects of CRM adoption, from aligning business processes and technology to mastering change management.

Networking Opportunities

Engage with industry leaders, fellow users, and our CRM experts to expand your professional network.

Success Stories

Learn from the journeys of those who have effectively navigated the complexities of CRM integration and user adoption.

Future Tech Insights

Discover the future of CRM with insights into AI and GenAI features, and learn about Sugar’s plans for intelligent CRM software.

Reserve Your Spot

Seats are limited.

Will you join us at our Oktoberfest table?
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Frequently Asked Questions

CRM Adoption Roadshow Europe will take place in three locations:

  • Munich (DE)
    26 September
  • Paris (FR)
    1 October
  • Birmingham (UK)
    13 November

These roadshows are designed for all Sugar customers, whether you’re just beginning your journey with Sugar or looking to enhance your ongoing adoption.

The CRM Adoption Roadshow is free to all SugarCRM Customers.

We recommend these hotels:

Novotel München City Arnulfpark 

Meliá Paris La Défense 

Manor Hotel 

Business Casual.

Make sure you’re opted-in to receive Company News and In-Person Events on the SugarCRM Preference Center.