Join us on a transformative journey across North America, Europe, the UK, and ANZ as we tackle the biggest challenge in SaaS implementation: CRM adoption and effective change management.
The CRM Adoption Roadshow offers an exclusive platform to explore the nuances of CRM adoption, discover the path to scaling with innovative AI capabilities, and engage with peers to refine your strategies.
Secure your spot today and take the lead in transforming your organization’s CRM practices.
Agenda Sneak Peek
The preliminary agenda is live. Check back regularly for more details on speakers and session topics.
| 10:00 AM | Doors Open Grab a coffee and a snack before we begin. |
| 10:30 – 10:40 | Welcome |
| 10:40 – 11:00 | From Usage to Adoption: Cultivating CRM Success Start your day by exploring the critical distinction between CRM usage and adoption. This session will define key concepts, identify common types of resistance to change, and discuss the challenges organizations face in driving CRM adoption. |
| 11:00 – 11:30 | Customer Keynote |
| 11:30 – 12:15 | Customer Panel: Insights and Strategies for Successful CRM Adoption |
| 12:15 – 1:15 PM | Lunch Take a break and recharge. |
| 1:15 – 2:00 | Unleashing an Intelligent CRM: Boosting Productivity and Maximizing Adoption Discover how intelligent features in the Sugar platform can transform your CRM strategy, helping you stay ahead of the competition, enhancing productivity, and delivering an easy-to-use CRM that maximizes adoption. Stick around for a glimpse at the future of intelligent CRM on the roadmap. |
| 2:00 – 2:55 | Reflect, Strategize, Share: Group Workshop Reflect on the day's insights and develop actionable strategies for CRM adoption. Collaborate in groups, share your plans, and gain inspiration from fellow Sugar users. |
| 3:00 – 3:20 | Empowering Your CRM Journey: Resources and Community Support Learn how dedicated resources, including SugarClub, the GROW Adoption Framework, and SugarU training programs support CRM adoption and continuous learning. |
| 3:20 – 3:30 | Close Let’s take some time to recap the key insights and highlights. |
| 3:30 – 4:30 | Networking and Cocktail Hour Don’t miss this chance to make meaningful connections and unwind after the day’s event. |
Trailblazers in User Adoption: Hear from the Experts
These SugarCRM customers, our guest panelists, are here to share their experiences and insights to enhance user engagement and drive adoption success.
Mark El-Kherbotly
GM of Marketing – Customer, Martech & Performance
GPC Asia Pacific
Jaikar Bandhara
Application Manager
IB4T
Marco Contreras
Head of IT
WaterCo
Andrew Fogarty
Business Analytics Manager
Jayco Corp
Andrew Williams
Chief Sales Officer
Humanforce
Arron Schonfeldt
CRM Business Lead
GPC Asia Pacific
Peter Lorenc
Head of Sales & Marketing
Speedpanel
Louise Fischer
Service Programs Manager
Art Gallery of NSW
Roadshow Highlights
Focused Sessions
Tailored sessions covering key aspects of CRM adoption, from aligning business processes and technology to mastering change management.
Networking Opportunities
Engage with industry leaders, fellow users, and our CRM experts to expand your professional network.
Success Stories
Learn from the journeys of those who have effectively navigated the complexities of CRM integration and user adoption.
Future Tech Insights
Discover the future of CRM with insights into AI and GenAI features, and learn about Sugar’s plans for intelligent CRM software.
Supporting Sponsors
Frequently Asked Questions
CRM Adoption Roadshow Asia Pacific will take place in four locations:
- Brisbane, Australia
15 October 2024DEXUS Place
Level 4, 480 Queen Street - Melbourne, Australia
17 October 2024DEXUS Place
Level 6, North Tower,
80 Collins Street - Sydney, Australia
22 October 2024The Work Project
Level 2, Quay Quarter Tower,
50 Bridge Street - Auckland, New Zealand
24 OctoberToroa at Generator
Level 2, PwC Tower,
15 Customs Street West
These roadshows are designed for all Sugar customers, whether you’re just beginning your journey with Sugar or looking to enhance your ongoing adoption.
The CRM Adoption Roadshow is free to all SugarCRM Customers.
We recommend these hotels:
Brisbane
Melbourne
Sydney
Auckland
Business casual.
Scroll up on this page to see the live agenda and check back regularly for updates.
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