Join us on a transformative journey across North America, Europe, the UK, and ANZ as we tackle the biggest challenge in SaaS implementation: CRM adoption and effective change management.

The CRM Adoption Roadshow offers an exclusive platform to explore the nuances of CRM adoption, discover the path to scaling with innovative AI capabilities, and engage with peers to refine your strategies.

Secure your spot today and take the lead in transforming your organization’s CRM practices.

Reserve Your Spot

Asia-Pacific Locations

Brisbane, Australia

15 October 2024

Level 4, 480 Queen Street

Melbourne, Australia

17 October 2024

Level 6, North Tower,
80 Collins Street

Sydney, Australia

22 October 2024

The Work Project
Level 2, Quay Quarter Tower,
50 Bridge Street

New Zealand

24 October

Toroa at Generator
Level 2, PwC Tower,
15 Customs Street West

Agenda Sneak Peek

The preliminary agenda is live. Check back regularly for more details on speakers and session topics.

9:30 - 10:00 Doors Open
Grab a coffee and snack
10:00 – 10:05 Welcome
10:05 – 10:25 Adoption Challenges and Why it’s Important
10:25 – 11:30 Unleashing an Intelligent CRM: Boosting Productivity and Maximizing Adoption
Discover how intelligent features in the Sugar platform can transform your CRM strategy. This session will explore how these capabilities help companies stay ahead of the competition, enhance productivity, and deliver an easy-to-use CRM that maximizes adoption among sellers.

We’ll also provide a glimpse into the future of intelligent CRM on the SugarCRM roadmap.
11:30 – 12:15 Driving CRM Adoption with GenAI
12:15 – 13:15 Lunch
13:15 – 14:30Customer Panel (Advice and Learnings for Driving Adoption)
14:30 – 15:00 Education on Resources Sugar has to Drive Adoption
GROW, SugarClub, SugarU, new content packages and toolkits.
15:00 – 16:20 Close
16:30 – 17:30 Networking Cocktail Hour
Relax and chat before departing.

Roadshow Highlights

Focused Sessions

Tailored sessions covering key aspects of CRM adoption, from aligning business processes and technology to mastering change management.

Networking Opportunities

Engage with industry leaders, fellow users, and our CRM experts to expand your professional network.

Success Stories

Learn from the journeys of those who have effectively navigated the complexities of CRM integration and user adoption.

Future Tech Insights

Discover the future of CRM with insights into AI and GenAI features, and learn about Sugar’s plans for intelligent CRM software.

Reserve Your Spot

Seats are limited.

Will you be driving in?*
Dietary Restrictions (select all that apply)*
Gluten Free
Dairy Free
Shellfish Allergy
Halal Required
Kosher Required
Would you like to opt-in to receiving Sugar emails? Sign up to receive emails with product updates, new releases, and the latest news.

I have read the SugarCRM Privacy Policy and consent to the processing of my personal data.

Frequently Asked

CRM Roadshow will take place in four locations:

  • Brisbane, Australia
    15 October
  • Melbourne, Australia
    17 October
  • Sydney, Australia
    22 October
  • Auckland, New Zealand
    24 October

These roadshows are designed for all Sugar customers, whether you’re just beginning your journey with Sugar or looking to enhance your ongoing adoption.

The CRM Adoption Roadshow is free to all SugarCRM Customers.

Business casual.

Make sure you’re opted-in to receive Company News and In-Person Events on the SugarCRM Preference Center.

If in doubt, feel free to reach out to