​Resources

Resources

Watch our CRM demos, find upcoming events and download the latest guides, eBooks, whitepapers, analyst reports and more.

Whitepapers

Controlling CRM Costs: A Buyer's Guide

The way companies use and pay for customer relationship management software has changed significantly over the past decade. The following report provides a comparative price analysis of three CRM solutions: Microsoft Dynamics CRM, Salesforce.com and SugarCRM.

Webinars

Create An Actionable Customer Journey Map

In this webinar hosted by customer journey expert Phil Winters, you'll see how to map your customer's journey, and operationalize the actions, processes and resources it takes to make every interaction exceptional.

eBooks

5 Ways To Get More Sales Out Of Marketing

Sales and marketing. They’re lumped together so much in conversation, you’d think they’re a perfect combination — like peanut butter and jelly. But the relationship is more often like oil and water. Get five suggestions any organization can follow to better align their sales and marketing operations and enhance lead-to-revenue performance in this informative eBook.

Analyst reports

Forrester Report: Modernize Your CRM In Six Steps

Successful CRM is not only about features and functions or internal efficiencies. This Forrester report highlights modern CRM success stories that connect customers, companies, and devices - all centered around customer obsession.

Events

Gartner Customer Experience & Technologies Summit

London
May 10-11, 2017

Gartner’s Customer Experience and Technologies Summit brings together Gartner CX experts and leading technology providers with organizations looking to modernize and optimize their customer experience. SugarCRM is the premier sponsor and will be demonstrating its powerful solutions aimed at enhancing the customer experience as well as providing insightful thought leadership in a breakout session.