Watch our CRM demos, find upcoming events and download the latest guides, eBooks, whitepapers, analyst reports and more.


2017 CRM Disruption Guide

New digital technologies emerging from mobile, social, and big data are changing how your customers expect to interact with your company. Learn how digital leaders are using CRM to disrupt the status quo.


Sugar Demo

Sugar's open, flexible platform easily solves real business problems. From automating sales, marketing and customer support to creating a custom CRM application, we give you the tools that empower every customer-facing individual to create extraordinary customer relationships.


​​Understand the hidden costs of Salesforce before it's too late

Don't let Salesforce draw you into a dysfunctional CRM relationship. Look before you leap. Read our guide to the hidden costs of Salesforce.

Analyst reports

​​Gartner Magic Quadrant for Sales Force Automation

SugarCRM was positioned as a Visionary in the recently published Gartner Magic Quadrant for Sales Force Automation. Download the Gartner Magic Quadrant for SFA to learn more!


5 Dirty Little Secrets of CRM Exposed

Find out what the legacy CRM vendors don’t want you to know. If you’re considering a CRM solution, there are some secrets that the traditional first-generation CRM vendors would prefer you didn’t know. Read on as we reveal the truth about how conventional approaches and assumptions benefit the old-school, first-generation CRM vendors.


Gartner Customer Experience & Technologies Summit

May 10-11, 2017

Gartner’s Customer Experience and Technologies Summit brings together Gartner CX experts and leading technology providers with organizations looking to modernize and optimize their customer experience. SugarCRM is the premier sponsor and will be demonstrating its powerful solutions aimed at enhancing the customer experience as well as providing insightful thought leadership in a breakout session.


Chief Revenue Officer, USA

New York City
April 4-5, 2017

The inaugural Chief Revenue Officer, USA is designed to meet the needs of C-Level Executives who are responsible for all revenue-generating processes, execution and marketing in today's economy. SugarCRM is proud to be an Executive Partner of the event.

Analyst reports

PCMag Business Choice Winner: SugarCRM

SugarCRM earns highest overall satisfaction and likelihood to recommend scores in PCMag readers poll, beating Microsoft, Oracle, and Salesforce.

Analyst reports

Forrester Report: Modernize Your CRM In Six Steps

Successful CRM is not only about features and functions or internal efficiencies. This Forrester report highlights modern CRM success stories that connect customers, companies, and devices - all centered around customer obsession.


5 Ways To Get More Sales Out Of Marketing

Sales and marketing. They’re lumped together so much in conversation, you’d think they’re a perfect combination — like peanut butter and jelly. But the relationship is more often like oil and water. Get five suggestions any organization can follow to better align their sales and marketing operations and enhance lead-to-revenue performance in this informative eBook.


Create An Actionable Customer Journey Map

In this webinar hosted by customer journey expert Phil Winters, you'll see how to map your customer's journey, and operationalize the actions, processes and resources it takes to make every interaction exceptional.


Controlling CRM Costs: A Buyer's Guide

The way companies use and pay for customer relationship management software has changed significantly over the past decade. The following report provides a comparative price analysis of three CRM solutions: Microsoft Dynamics CRM, Salesforce.com and SugarCRM.


A Blueprint for CRM Success

Identify the right people and processes to optimize your CRM initiatives. Learn how to identify an "A-Team" for effective CRM change management within your organization, map the customer lifecycle to optimize your CRM initiatives, and align with IT to make a business case for your CRM deployment.


​​5 Things to Consider Before You Fall for Salesforce

Save yourself some CRM heartache. Here are 5 things you better think about before getting into a Salesforce relationship you'll regret.


6 Tips to Put Your CRM Into Overdrive

Sales organizations reap multiple benefits when they choose a CRM system built for the individual. Not only do individual reps have greater access to customer data in order to better identify and engage with every prospect, their system is seen as a tool that guides their path to quota – not as a drain on precious time. With more meaningful use comes more data, more insight and more predictable revenue streams.