Revenue growth is a key indicator of competitive success, especially as companies work to rebuild on the back of the pandemic. For many, competing successfully is increasingly difficult as there will always be new competitors and more informed buyers.
To find revenue success in this new world and grow, companies need to look towards artificial intelligence (AI) to find potential gaps in their customer journeys, speed up the sales cycle, and uncover new opportunities.
Join Stephen Hurrell, VP & Research Director of Office of Sales Research at Ventana Research and David Campbell, Vice President of Product Marketing at SugarCRM to learn more including:
- Why a Unified Platform is Key
- The Value of Embedded AI and Analytics
- AI Approaches Today
- Next Steps: Key Questions for Technology Evaluation

Speaker Details

Stephen Hurrell
VP & Research Director of Office of Sales Research at Ventana Research
Stephen leads the expertise in the Office of Sales and guides leaders in the applications and technology for buying and selling products and services to maximize revenue. Stephen’s uniquely diverse technology experience spans over 30 years, including leadership roles heading up product strategy across a range of data-driven applications in sales enablement, financial reporting and planning, and billing and monetization platforms.

David Campbell
VP of Product Marketing at SugarCRM
With over 30 years of experience in software and technology, David has successfully conceived, developed, launched, and campaigned multiple, industry-leading products and services in a variety of markets.