At the end of the day, while both sales and marketing have different roles and responsibilities—which can lead to butting heads—they are united by the same goal: closing more sales.
By combining their most trusted tools, CRM and Marketing Automation, through the power of seamless integration, sales and marketing teams can fight off the forces of cold calls and siloed data and work together towards winning more opportunities!
Download this infographic to learn how marketing automation software such as Sugar Market can integrate with CRM like Sugar Sell to:
- Create a seamless chain of command when it comes to sales data and leads
- Make sure no lead gets left behind due to poor communication and collaboration
- Improve productivity due to team alliance and mutual trust