Your step-by-step guide to understanding the value of a CRM and Marketing Automation integration
It’s time to answer these three questions when it comes to integrating your CRM and marketing automation platforms: What is it? Why does it matter? What should I expect?
Download this guide to help you understand:
- The difference between a customer relationship management (CRM) platform and a marketing automation platform (MAP)
- Why a native integration is important
- What you should expect out of a powerful integration and the value you will gain from an integrated solution
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