Lead scoring is an integral module within any marketing automation platform—including Sugar Market. Designed to ensure a consistent handoff process and drive only the most qualified leads to Sales, it’s truly critical to ensuring leads convert into opportunities.
Download this guide to explore:
- The value of lead scoring
- Popular models and channels you can set up to increase your lead efforts
- What tools and resources you’ll need to give your sales teams to set yourself up for success
- Industry best practices