There is no doubt that integrated channel management is complex. However, it’s made more complex when it is managed through a set of tools and systems that are disjointed. In many organizations, channel management systems actually consist of an array of diverse systems that have evolved over a long period of time. As a result, most companies today trying to implement a unified approach to their channel management struggle to make it work and get a decent ROI. In order to build a high-performing channel, it is essential to optimize channel management end-to-end.
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