Episode 1: Forms and Lead Scoring
The modern marketer wears lots of hats. We’re a gaggle of techies, creatives, data scientists, strategists, and builders, and in one day, we can wear all those hats ourselves. Follow Marketing Manager, AJ Traver, through her day, starting with getting effective campaigns set up quickly, scoring and converting leads, and generating opportunities. In episode one of this short but sweet podcast series, understand AJ’s goals and how she uses Sugar Market’s high-definition view of the customer experience to do her job and create customers for life.