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Why a Decade-Long Salesforce Customer Switched to SugarCRM

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With a CRM built on an outdated foundation that required a lot to fix and a need for a closer working partnership, Kelly-Moore Paints—one of the largest employee-owned paint companies in the US—switched to Sugar, the best-loved CRM by users, to get a CRM that met their needs without blazing through their software budget.

Join Rebecca Meyer, Sr. Director of IT at Kelly-Moore Paints, and AJ Traver, Director, Customer Marketing at SugarCRM to hear the story of one company who, after a decade-long partnership, asked the hard question: Is our CRM still meeting our needs?

Hear how this Sugar customer pioneered a change for their business, including:

What led them to switch from Salesforce to SugarCRM?
How has their experience with Sugar been since?
What advice can they offer to others considering a switch?

Speaker Details

Rebecca Meyer

Sr. Director of IT, Kelly-Moore Paints

An experienced professional focused on identifying the synergies within processes and technology to streamline in a scalable model business operation, Rebecca has spent much of her career automating manual processes to generate value-add time within departments. Rebecca leads the Kelly-Moore Paints IT Department comprised of a talented IT team who addresses strategic visions through technical solutions.

AJ Traver

Director, Customer Marketing, SugarCRM

An experienced marketing professional with a customer-centric focus, AJ thrives on creating customer value while maximizing profit. With a background in customer marketing strategy, demand generation, retention, advocacy, marketing operations, branding, and communications, she is no stranger to supporting a global company with international objectives. AJ leads the Customer Marketing team at SugarCRM, which champions customer success while providing personalized experiences throughout the partnership.